Freelancer profile translated to English.
Back to original languageAbout Bezzazi
I am a Marketing Data Analyst, specializing in the advanced analysis of data from social networks. My work involves transforming large volumes of information into actionable insights that enable companies to make strategic decisions, optimize their digital presence, and improve the performance of their social media campaigns.
I have experience in interpreting key metrics, identifying behavioral patterns, and defining indicators that help to better understand the audience and evaluate the impact of each marketing action. My approach combines quantitative analysis with an understanding of the communication context, allowing me to offer precise recommendations to maximize engagement, increase visibility, and reinforce brand identity.
My goal is to help companies use data intelligently, design more efficient strategies, and make evidence-based decisions, contributing to the improvement of their digital performance and the achievement of their business objectives.
French
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 10km)
Experience
- Women HubDATA ANALYST & CONSUMER INSIGHTS SPECIALISTPHARMACEUTICALS INDUSTRYApril 2023 - Today (3 years and 2 months)Madrid, SpainProject Management: creation, structuring, and populating databases to ensure reliable and scalable analysis. Coordination of different stages of digital projects, from planning to results evaluation.Social Media Strategy and Growth: increasing the audience to over one million followers in total, through a data-driven content strategy adapted to each platform.Content Analysis and Decision Making: evaluating the performance of content published on different social networks to generate actionable insights and facilitate the selection of the most suitable content according to the objectives of each campaign.Audience Segmentation and Clustering: advanced analysis of followers to identify interest groups and adapt the editorial strategy to the specific characteristics of each social network.Campaign Monitoring and Optimization: continuous monitoring of paid campaigns on Meta Business Manager, GA4, and Google Ads... (and much more) with the aim of maximizing performance, optimizing budget, and improving segmentation.Statistical Analysis and Performance Measurement: study of project and campaign results to measure their real impact and guide strategic decisions.Visualization and Reporting: creation of dynamic and personalized dashboards in Looker, Data Studio, and Power BI, facilitating the communication of results to the teams involved and data-driven decision-making.
- Smart PointMarketing Data AnalystJanuary 2022 - October 2023 (1 year and 9 months)Barcelona, SpainCustomer segmentation. Analysis of customer behaviors. Predictive research and various statistical analyses. Creations of Emailing - Workflows on HubSpot for each identified user segment. Creations of dashboards. GA analysis. Follow-up of the different B2C actions. Establish KPIs. Follow-up of sales team performance.
- IAPData-analystNovember 2020 - June 2022 (1 year and 7 months)Barcelona, Spain- Statistical analyses- Dashboard creation (Data Studio)- Data extraction (MySQL)- Excel file automation (VBA)- Development of tools to assist service management
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Education
- Master 2 (M2), Information Systems and Decision SupportUniversité de Lille2020Master 2 (M2), Systèmes d'Information et Aide à la Décision
- Master 1, Information Systems and Decision SupportUniversité de Lille - sciences et technologies2019Master 1, Systèmes d'information et Aide à la décision