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Bézu AlexandreBA

Bézu Alexandre

graphic designer / art director

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bézu

Graphic designer / art director for over 15 years in agencies, where I designed various communication tools (graphic guidelines, publications, signage...), in numerous sectors (urban planning, transport, cultural, signage, museography, healthcare, gastronomy, ready-to-wear, children, etc.) My work gives pride of place to meaning and wording, which serves as the starting point for my preliminary reflections.
Passionate about signs, I have extensive experience in branding design, logotype creation, writing and layout of graphic guidelines; and I ensure to leave every opportunity for relevant variations depending on the subject, the medium itself is an essential vector of visibility and project economy.
For motion design or interface design, I work on the form upstream and move to production with partners, while remaining open to any new collaboration.
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Agence Bastille
    Art Director
    PUBLIC SECTOR
    August 2019 - January 2021 (1 year and 5 months)
    GRAND EST REGION: Revival GE Campaign (post Covid) • GRAND EST PERFORMANCE - ORIENT EST, Visual identity, campaign for training and employment assistance services • GRAND EST MUSIC, Visual identity for the festival highlighting the current music scene // NEW AQUITAINE TRANSPORT: soft mobility promotion campaigns, graphic charter, publishing // SEINE EURE AGGLO: digital content storyboard motion design, advertising // CHU de Nice: editorial design brochure Patient Welcome Booklet // MITRY MORY BUSINESS PARK: Visual identity and graphic charter // PITAL SAINT-JOSEPH, Paris XIVe, Campaign to encourage respect for hospital staff, (not won) // RIOM TERRES D'AUVERGNE FOUNDATION: Editorial design of the "Prospectives" brochure // HÔTEL...
    Graphic Charter Brochure Visual Identity Advertising
  • alex bézu design
    Freelance Art Director
    January 2021 - Today (5 years and 5 months)
    SKIS ROSSIGNOL Digital and print communication, from graphic design to execution • UX / UI design • SIG QGIS mapping + graphic design // ADDEVA ROUEN Graphic design publishing Guide for accompanying victims of asbestos 76 // LE GORILLE Live music venue, communication management, creation of the graphic line for weekly posters, monthly or seasonal program for evenings, flyers, graphic partnerships, website setup, social media dissemination material // L'OREAL VIA PHENOMENE AGENCY Editorial line PowerPoint presentation 2024 Results // LES TOURTONS DU CHAMPSAUR Brand strategy • Visual identity, packaging, advertising, design of print materials, POS displays // GEOLEAN GROUP via COM' ETC Group visual identity, brand strategy, editorial design and system design for subsidiary brochures…
    Communication Strategy Microsoft Powerpoint Luxury Data Visualization
  • BDC CONSEIL
    Design Director / Senior Art Director
    April 2013 - December 2017 (4 years and 8 months)
    Bagnolet
    ... GRAND PARIS COMPANY Graphic lines for the Grand Paris Express project through B2C and B2B signage and editorial materials for consultations, preparatory work, and civil engineering. National and international corporate communication brochures and documents, greeting cards… – – RATP SUMMER CLOSURES 2015-2021 – TRACK AND BALLAST RENEWAL Advertising campaigns for information – 2014 / 2015 / 2016 Print, press, radio, giant formats (design, scouting, and implementation monitoring). Awards: TOP COM CORPORATE BUSINESS 2016 – GOLD COMMUNICATION AND ENTERPRISE 2015 – Nominees Grand Prix 2015 / 1st Prize for effectiveness / 1st Prize for communication strategy — Local communication and disruption management: B2B, B2C editorial graphic lines, flyers, booklets, letters, pocket maps, channeling tools, website, educational videos… M4 - EXTENSION OF LINE 4 OF THE METRO FROM MONTROUGE TO BAGNEUX Design, art direction, visual identity, editorial documents: newspaper, information file, press releases, internal presentation tools, digital, graphic design in space, construction site hoarding, project house LES ATELIERS Jourdan Corentin Issoire Naming, visual identity, website, urban space communication, B2C editorial line, corporate identity, events. The success of this project led RATP / SEDP to use this graphic line for all its similar projects. ANNUAL FORUMS BUS 2025 / FUTURE OF THE METRO – METRO OF THE FUTURE Design of print and video identity systems, event signage METRO 2030 - BUS 2025 - TRAM 2030 Visual identity, creation of B2B, B2C materials, press kits, brochures… – – RATP-STIF Advertising campaigns THE INCREASINGLY BUS / Bus shelters, Banners, Website M14 MORE COMFORT / Print SCREEN - YOUR WAITING TIMES ARE DISPLAYED IN REAL TIME / Print - Web …

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Education

  • Master 2 (M2)
    Intuit/lab
    2004

Skill set (50)

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