About Betty
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- LuccaProduct Marketing ManagerTECHOctober 2023 - Today (2 years and 8 months)Definition and deployment of go-to-market strategies for launching new offers. Coordination of cross-functional projects involving marketing, sales, customer relations, and partner teams. Analysis of customer and market needs to guide strategic priorities. Management of multi-channel marketing campaigns aimed at maximizing adoption and engagement. Creation of engaging user experiences (webinars, client events, content).
- LuccaPartnership Manager & Team LeadTECHFebruary 2020 - September 2023 (3 years and 7 months)Management and development of a portfolio of 15 partners. Facilitation of strategic relationships and implementation of activation actions (events, training, content). Organization of partner events (webinars, meetings, training sessions). Performance monitoring (satisfaction, engagement, adoption). Management of a team of 4 people and coordination of operational activities.
- P-Val ConseilConsultant in Transformation and Customer RelationsJanuary 2018 - January 2020 (2 years)Management of transformation projects. Coordination of multiple stakeholders and project management in complex environments.
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Education
- Grande École Programemlyon business school2018Programme grande école
- University of New South Wales