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Betty BenacinBB

Betty Benacin

Marketing & Partnerships Manager

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Betty

Product Marketing Manager with 6+ years of experience in launching offers, project management, and team coordination, I am looking to evolve in the world of sports and events. Accustomed to driving go-to-market strategies and working with partners, I am particularly interested in the challenges of activation, sponsorship, and audience engagement.

Open to one-off missions (1 day to 6 months) in marketing, partnerships, or event management, starting in September 2026.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 20km)

Experience

  • Lucca
    Product Marketing Manager
    TECH
    October 2023 - Today (2 years and 8 months)
    Definition and deployment of go-to-market strategies for launching new offers. Coordination of cross-functional projects involving marketing, sales, customer relations, and partner teams. Analysis of customer and market needs to guide strategic priorities. Management of multi-channel marketing campaigns aimed at maximizing adoption and engagement. Creation of engaging user experiences (webinars, client events, content).
    Project Management Go-to-Market (GTM) Strategy Training Facilitation Webinar Hosting Workshop Design and Facilitation
  • Lucca
    Partnership Manager & Team Lead
    TECH
    February 2020 - September 2023 (3 years and 7 months)
    Management and development of a portfolio of 15 partners. Facilitation of strategic relationships and implementation of activation actions (events, training, content). Organization of partner events (webinars, meetings, training sessions). Performance monitoring (satisfaction, engagement, adoption). Management of a team of 4 people and coordination of operational activities.
    Training Facilitation Partner Relationship Management Partner Event Organization Team Management Problem Solving
  • P-Val Conseil
    Consultant in Transformation and Customer Relations
    January 2018 - January 2020 (2 years)
    Management of transformation projects. Coordination of multiple stakeholders and project management in complex environments.
    Customer Relationship Management Sense of Organization Structure Workshop Facilitation Microsoft Powerpoint

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Education

  • Grande École Program
    emlyon business school
    2018
    Programme grande école
  • University of New South Wales

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