Freelancer profile translated to English.
Back to original languageAbout Bettina
Since 2008, I have been running my own successful multi-channel online shop with over 10,500 Etsy sales, selling through WooCommerce, Amazon, Etsy, and Shopify.
Unlike many consultants, I don't just focus on theory: I run an active online shop myself and test strategies daily in practice.
I help companies become visible on Google, Amazon, and in AI systems like ChatGPT, and market their products more successfully.
My services:
SEO & GEO
- SEO Audits
- Keyword Research
- Technical SEO
- Content Strategy
- Visibility in ChatGPT, Google AI & Perplexity
- AI Visibility (GEO)
Amazon
- Amazon Listing Audits
- Amazon SEO
- Amazon Handmade
- Amazon Seller (Reseller)
- Amazon Seller Central
- Storefront Optimization
- Keyword Research & Competitor Analysis
- Conversion Optimization for Listings
Etsy
- Etsy SEO
- Etsy Shop Audits
- Listing Optimization
Shop Systems
- WooCommerce
- Shopify
- Shop Structure & Navigation
- Conversion Optimization
- Category Structures
- Product Data & Content
I look forward to working with you on exciting projects!
German
Native or bilingual
English
Fluent
French
Basic
Italian
Basic
Remote only
Primarily works remotely
Experience
- Glück & FundSEO, GEO & Content Optimization for Shopify Niche ShopJanuary 2026 - February 2026 (1 month)Dormagen, GermanyAnalysis, strategy development, and optimization of a Shopify shop focusing on increasing organic visibility in the B2C and B2B sectors.Services:• Technical SEO Audit (indexing, structure, crawlability, performance)• GEO Audit (Generative Engine Optimization) for optimizing visibility in ChatGPT, Google AI, and other AI search systems• Analysis of existing rankings, keywords, and topic clusters• Competitor analysis of relevant market players• Development of an SEO and GEO strategy• Creation of topic clusters and content structures• Conception of landing pages for organic growth• Optimization of product descriptions and category content• Development of semantic FAQ and information modules• Internal linking strategy and content architecture• Prioritization of measures for sustainable growth
- Ambts Consulting Ltd.SEO Retainer for Two Online ShopsE-COMMERCEJanuary 2024 - March 2024 (2 months)Lübeck, GermanyThe previous test project led to an ongoing retainer mandate for two Shopify shops – fixed at 8 days per month, professionally handled as EU B2B (reverse charge).Ongoing services for both shops:• SEO Analysis: Ranking & competitor analysis, keyword research & ongoing tracking of relevant keywords• On-Page Optimization: Structure, content, meta tags, internal linking, alt/title attributes – including content creation and implementation in the CMS after approval• Off-Page Optimization: Strategies for improving backlink quality and relevance• Monthly reporting with progress and recommendationsShop 1 – Wellness & Health: SEO performance audit for 287 keywords, technical SEO (Core Web Vitals), 40+ prioritized findings, optimization roadmap.Shop 2 – Brand Reseller: Product-related competitor & keyword gap analysis for 141 products, SERP tracking against manufacturer sites and other resellers.
- Ambts Consulting Ltd.SEO Audit & Content Adjustments for Niche ShopE-COMMERCEDecember 2023 - January 2024 (1 month)Lübeck, Germany2-day test project for long-term collaboration1. Analysis of the current situation / SEO performance of the shopAnalysis:• of current ranking performance• of competitors• of current keywords and positioning• of the relevance of current content• of the current website structure• technical SEO review2. Development of optimization suggestions based on the results from step 1• Research of long-tail keywords• Research of opportunity keywords• Creation of a blog post
Reviews
Jan
Ambts Consulting Ltd.
Reviewed on 1/11/2024
Bettina did an SEO audit for our online shop, compiled a keyword research, and created an SEO-optimized text. She immediately started independently and familiarized herself with the project. Communication was top-notch, and feedback was implemented directly. We will continue to work together in the future!
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Education
- Project ManagementLufthansa Consulting Cologne1999Projektmanagement für Führungskräfte
- MarketingFrost & Sullivan2000Marketing Grundlagen