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Bettina Strohm-KnauerBS

Bettina Strohm-Knauer

Content Marketing Specialist

€750/day
Augsburg, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bettina

Hello, I'm Bettina!

Design and creativity have always fascinated me. After aMaster's degree in Communication Scienceand roles in the press department of FTI Group and in content marketing at XING Events, I quickly learned:Good communication is much more than just text.People decide in seconds whether they trust a company – and that's exactly where my work comes in.

In 2021, I foundedContent Culinaireto combine my passion for gastronomy, hospitality, tourism, and food with communication and design. What drives me? The conviction **that good hosts should be seen and found online**.
My almost three-year world trip (2023–2026) had a particular impact on me: from boutique hotels in Australia to street food markets in China and fine dining restaurants in Japan, I experienced how hospitality is lived – and which images and stories truly convince people. While traveling, I simultaneously produced content for hotels, photographed, filmed, and supported clients remotely.

I think strategically and implement everything myself – from the idea to text, photo, and reel, to publication.Content strategy, social media, SEO, photography, graphic design, newsletters, press texts– all from a single source, with real industry knowledge and 13 years of experience.

I look forward to working with you!
  • German

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Can work on-site
Augsburg (up to 50km), München (up to 50km)

Experience

  • Content Culinaire
    Self-employed
    October 2021 - Today (4 years and 9 months)
    Freelance content strategist and social media manager for hospitality, tourism & food; photo and video production (reels, shooting, editing); editorial and editorial management, SEO, newsletters; organic & paid social; freelancer management
  • XING Events
    Senior Marketing Manager
    January 2022 - June 2022 (5 months)
    Content and technical (SEO) optimization of the company website; analysis and improvement of KPIs and user guidance; agency, freelancer, and working student management
  • XING Events
    Senior Content Marketing & PR Manager
    January 2021 - December 2021 (11 months)
    Editorial management in the content marketing team; content production; sole responsibility for PR; advertising planning and sponsorships; association work; freelancer and intern management

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