Freelancer profile translated to English.

Description

Instructional Design | E-Learning Content | Digital Marketing

I support companies, educational providers, and organizations in transforming complex content into understandable, didactically structured digital learning formats.

With a **B.A. in Media & Communication and an M.Sc. in Media and Instructional Psychology**, I combine scientifically sound learning principles with practical content creation. My focus is on preparing content to be clearly structured, visually appealing, and sustainably understandable.

My Services:

Digital Learning

• Conception and development of e-learning content

• Creation of learning materials and microlearning content

• Interactive learning media (videos, whiteboard animations, quizzes, infographics)

• Analysis and optimization of existing digital learning formats

Content Creation – Marketing

• Planning and creation of blog articles

• Content for websites, newsletters, and social media

• Topic research and editorial content planning

• Preparation of complex topics in an understandable way for various target groups

Additionally, I focus onGenerative AI in Educationand support the development and clear communication of AI-related learning content.

If you are looking for support with e-learning, digital learning development, or marketing content, I look forward to your project inquiry.

Industry field of expertise

Languages

German
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

NürnbergMesse GmbH
Working Student Digital Content Solutions
PRESS AND MEDIA
April 2024 - October 2024 (6 months)
Nürnberg, Germany
Independent creation and dispatch of target-group-oriented newsletters in German and English to over 16,000 recipients, including monitoring and reporting of KPIs.
Further development of the product portfolio, creation of infographics and web texts, including the creation of an informational brochure for download.
Maintenance, editing, and updating of web content for the online platform EUROGUSS 365, as well as participation in the website's UX design.
Co-development of an onboarding process and creation of onboarding materials.
Email Marketing Infographics Website Copy
Hypercampus GmbH
Working Student Media and Communication Design E-Learning
EDUCATION AND E-LEARNING
June 2022 - June 2023 (1 year)
München, Germany
Conducting labor market analyses for the development of new course curricula and co-development of IT further education offers in adult education for the healthcare industry.
Learning design and creation of various (interactive) learning formats according to instructional psychology principles.
Optimization of existing digital learning materials.
Development of the didactic learning concept in consultation with subject matter experts.
Independent module design: content, structure, and flow of an individual module focusing on personality and career.
E-Learning Creation of Learning Materials Curriculum Design
Fahner.Design.
Working Student Marketing and Product Development
PUBLISHING
December 2020 - June 2022 (1 year and 6 months)
Lauf an der Pegnitz, Germany
Support in operational and strategic daily business, such as planning, creation, and publication of content for social media channels.
Further development of web content and writing web texts for the relaunch of the agency website and articles for a local print magazine.
Support at trade fairs and events.
Website Copy Content Marketing Copywriting