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Betsy BeristainBB

Betsy Beristain

Business Intelligence & Senior Sales Analyst

€150/day
Doha, QA
3-7 years

Average response time: 1 hour

About Betsy

As a bilingual Business Intelligence and Sales Analyst with over 5 years of experience across the FMCG and aviation industries, I specialize in turning raw data into actionable business insights that drive results. I help companies gain full visibility into their operations by designing automated, interactive Power BI dashboards, streamlining reporting, and enhancing decision-making processes at both strategic and operational levels.

I bring a proven track record in transforming manual reporting into fully automated solutions using Power BI, Power Pivot, Power Automate, Excel Macros, and SAP. At Arla Foods Qatar, I was the first to implement Business Intelligence, leading the creation of a robust BI foundation and improving forecast accuracy by 20%. My dashboards are used directly by senior leadership to optimize trade promotions, route planning, and perfect store execution. I’ve also developed and standardized reporting processes, ensuring consistency, accuracy, and faster turnaround times across the board.

Whether you need a sales dashboard, supply chain performance report, Excel automation, or KPI model, I deliver solutions that are not only visually clear but also business-relevant. I’ve been recognized with multiple awards, including Employee of the Year, for my ability to align BI with business goals. If you're looking for a results-driven data expert who speaks both Excel and business, I can help.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Arla Foods
    Business Intelligence & Senior Sales Analyst
    RETAIL (LARGE RETAILERS)
    April 2025 - Today (1 year and 4 months)
    • Played a key role in introducing Business Intelligence (BI) to Arla Qatar by designing and deploying Power BI dashboards, significantly improving visibility into supply chain and sales performance.
    • Standardized and streamlined sales reporting processes by creating a robust baseline for all reports, ensuring accuracy and consistency.
    • Collaborated closely with senior management and cross-functional teams, contributing to high-impact projects such as route planning, perfect store execution, and TPR (Trade Promotion and Rebate) optimization.
    • Enhanced business visibility and developed in-depth sales and supply chain performance analyses, improving forecast accuracy by 20%.
    • Developed detailed, interactive reports using Power BI, Power Pivots, Power Automate, Excel Macros, and SAP, providing leadership with actionable insights used directly in strategic decision-making.
    Power Apps Microsoft Power BI Power Query Power Pivot SAP CRM
  • Arla Foods
    Business Intelligence & Sales Analyst
    RETAIL (LARGE RETAILERS)
    October 2023 - March 2025 (1 year and 5 months)
    Doha, Qatar
    • Played a key role in introducing Business Intelligence (BI) to Arla Qatar by designing and deploying Power BI dashboards, significantly improving visibility into supply chain and sales performance.
    • Standardized and streamlined sales reporting processes by creating a robust baseline for all reports, ensuring accuracy and consistency.
    • Collaborated closely with senior management and cross-functional teams, contributing to high-impact projects such as route planning, perfect store execution, and TPR (Trade Promotion and Rebate) optimization.
    • Enhanced business visibility and developed in-depth sales and supply chain performance analyses, improving forecast accuracy by 20%.
    • Developed detailed, interactive reports using Power BI, Power Pivots, Power Automate, Excel Macros, and SAP, providing leadership with actionable insights used directly in strategic decision-making.
  • Qatar Airways
    Data Analyst – Senior Customer Service
    AVIATION AND AEROSPACE
    November 2022 - October 2023 (11 months)
    Doha, Qatar
    • Designed and implemented interactive dashboards using Power BI, Power Pivots, Power Query, and Excel, enabling data-driven decision-making and process optimization.
    • Led the digitalization of training assessments through Microsoft Forms, establishing a standardized baseline for evaluations and setting a framework for consistent performance measurement.
    • Collaborated closely with senior management and the quality team to provide actionable insights that enhanced operational efficiency and the customer experience.
    • Established innovative reporting standards, streamlining training workflows and ensuring alignment with organizational goals.

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Education

  • Bachelor's Degree in International Relations
    Benemérita Universidad Autónoma de Puebla
    Bachelor's Degree in International Relations

Certifications

Skill set

Categories