Description

Trilingual (English Spanish & French) with a robust background in Innovation, Product Management, Marketing & Business Strategy. I bring a holistic approach to facilitating creativity and innovation processes driving business growth and product success.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 10km)

lefebvre sarrut
Senior Product Marketing Manager ESG & Compliance - Europe
SOFTWARE PUBLISHING
July 2023 - September 2024 (1 year and 2 months)
Paris, France
Led Go-To-Market Execution Across Marketing, Sales Enablement & Content Strategy

Go-to-Market Strategy: Coordinated the launch of the European ESG product offering, enabling entry into 5 new markets through tailored GTM plans and cross-functional alignment.

Sales Enablement: Built a centralized hub for sales and marketing resources, including pitch decks, value proposition messaging, objection handling guides, and demo scripts.

Content Strategy & Production: Authored and localized content to drive product adoption across diverse EU audiences, including white papers, product sheets, email sequences, and training materials.

Internal Enablement & Training: Delivered product training and demo coaching to business development and leadership teams, ensuring consistent messaging and clear articulation of product value.

Marketing Execution: Partnered with in-country marketing teams to adapt and launch campaigns aligned with local market dynamics and compliance needs.

Sales enablement Product Marketing Content-Strategie Go-to-Market (GTM) Strategy Pre-sales
Lefebvre Sarrut
Innovation Manager
PUBLISHING
July 2020 - July 2023 (3 years)
Paris, France
Led strategic innovation initiatives with full ownership of the group’s intrapreneurship program

Built and ran a corporate incubation model, driving product-market fit validation and MVP prototyping. Coached 40+ cross-functional participants, achieving an NPS of 70

Orchestrated 8 high-visibility events across 6 countries

Management de l'innovation Innovation Intrapreneuriat Gestion de projet incubateur
Lex Persona
Product Marketing Manager
SOFTWARE PUBLISHING
April 2020 - December 2020 (9 months)
Paris, France
Redesigned and repositioned Goodflag’s e-signature solutions (SaaS and on-premise, €3.6M revenue in 2021) in a competitive B2B market.

Led all product marketing efforts: conducted deep market and competitor research, redefined target segments, rebuilt pricing strategy, and crafted new messaging aligned with customer pain points and product strengths.

Spearheaded the launch of a data-transmission-free e-signature offer and led a full website revamp to reflect the new positioning, improve conversion, and support commercial goals.

Ensured seamless alignment across product, sales, and marketing teams throughout the transformation.
Product Marketing Sales enablement Marketing Strategy Go-to-Market (GTM) Strategy Positioning strategy

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Master's degree Strategic Entrepreneurship Management
Université Paris 2 Panthéon-Assas
2014
Master's degree, Management & Entrepreneurship
Master of Management
Universidad La Salle México
2012
Master 1 (Student Exchange program), Marketing & Management

Bethsabée R.

Product Marketing Expert

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