Bethsabée Masutti

Organization monitoring and follow up of all transversal projects at worldwide level (Pop-Ups, Capsules, Store Openings), coordinating visual merchandising, architecture, central and zone retail merchandising teams Analysis of Pop-Ups and Capsule performances, by zone and by category and identify growth opportunities Creation of central buying guidelines for transversal themes, recommendation of optimal assortments to express key messages across all POS across all categories, men and women Benchmarks, to analyze competitor's positioning and brief product development teams Implementation of new tools and processes to improve efficiency (identify Anaplan tool improvements & creation of a common sku list template)

As part of the creation of the high-end handbag brand NOUKTAH, I assisted the creator for one year on all aspects related to the company's creation, fundraising, brand positioning strategy, communication, and preparation for innovation and creation contests and awards.

Stock management: organizing replenishments, transfers & assortments to optimize stocks and maximize sales on a daily basis Analyze and monitor weekly, monthly and seasonal store performances Assist team during buying seasons: defining the assortment based on seasonal analysis and insert orders Constant communication with store managers to understand needs and insure continuous and reactive support Communication with logistics department to insure smooth deliveries Production of monthly performance reports and market watch Collaboration with VM department for pertinent product presentation