Freelancer profile translated to English.
Back to original languageAbout Clémence
Hello! I'm Clémence.
You have an ESG or sustainability strategy on paper, but your teams don't really know how to implement it? That's where I come in.
What I do concretely:
- I work with organizations and financial institutions to make sustainability actionable. Not just reports or abstract frameworks – tools, workshops, and methods that your teams can use immediately.
My expertise:
- 8+ years in international finance (Bank of America, BNP Paribas) with a legal/compliance background
- Trained in foresight and Causal Layered Analysis (CLA) – a methodology that reveals why systems resist change
- Co-founder of Break The Mold (supporting African social entrepreneurs)
- Publications: Impact Entrepreneur, Raise newsletter
Example projects via The Uplift:
- Interactive workshops where your teams concretely explore the possible futures of sustainable finance for The Green Economy Coalition;
- Tangible prototypes (mock banking apps) to visualize where money is really going
- Analysis of systemic blockages preventing your sustainability strategy from taking off
- Translation of your impact into a clear narrative for partners or stakeholders;
- Correspondent for Impact Entrepreneur
The problem I solve:
- ESG and sustainability often get lost in technical jargon and disconnected metrics. The result? Lost teams, strategies that remain in PowerPoint slides.
- I make these topics understandable and actionable. My clients leave with a clear systemic vision and a roadmap they can actually implement.
📝 "She gets straight to the point. She will capture your impact investing story — and she's very good at it."
Anita OTUBU – Senior Director, Universal Energy Facility
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Bank of AmericaRisk Compliance OfficerBANKING AND INSURANCEFebruary 2022 - September 2022 (7 months)Responsible Investment, Market Abuse, Inside Information, Personal Data, Payment Services Directives. Ensuring Front Office (investment banker & trader) complies with existing rules before executing a transaction.These are the topics I have worked on.
- Clémence BetsSEO / Copywriting SpecialistSOCIAL NETWORKSOctober 2022 - Today (3 years and 7 months)Île-de-France, FranceSEO Web Writing, SEO Audit, Editorial Strategy Development. It's the convergence of everything I've done before in one position: Research, Writing, Data Analysis. All with the usual activities of an entrepreneur: accounting, taxes...Portfolio:Articles written - impact investing, real estate ISR label, Girardin law etc...Web pages copywritten: homepage, consulting firm's finance services page.
- BNP Paribas Wealth ManagementRisk OfficerBANKING AND INSURANCEAugust 2019 - August 2021 (2 years)SingaporeWorking in Singapore during Covid? A great experience. Writing procedures on private banking related topics, validation committee, slide preparation... All while working from home.
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Education
- SEO Writing - Copywriting CertificationComptoir des Rédacteurs2022Certification Rédaction SEO - Copywriting
- Master 2 (M2) - Business AdministrationIAE Paris - Sorbonne Business School2018Master 2 (M2) - Administration des entreprises
Certifications
- SEO Web WritingComptoir des Rédacteurs2022
- CopywritingComptoir des Rédacteurs2022