Bertrand Melsion

Context: A researcher, musicologist, and writer wanted a showcase website to make her work accessible and preserve her scientific and literary output.

My role: I designed and developed the complete website on WordPress, highlighting her publications and creations.

Solutions implemented:

- Creation of a clear and modern showcase site with Elementor Pro.

- Content structuring: scientific articles, various productions, poems, book presentations.

- Integration of purchase links (Amazon, Fnac) for her books.

- Addition of specific pages for her publications and poems.

- SEO optimization to ensure her work is easily found on Google.

- Implementation of legal notices and privacy policy.

Results:

- A complete site that brings together a lifetime of research and writing.

- Enhanced visibility for her works and better accessibility for the general public.

- Preservation of her productions in a unique and structured space.

- High client satisfaction, finally having a showcase worthy of her work.

Context: A creator of artisanal candles wanted to modernize her e-commerce site. Her old site was not attractive enough, navigation was confusing, and sales were stagnating. She clearly disliked the visual aspect of her site.

My role: I managed the complete redesign of the site with WordPress + WooCommerce, focusing on user experience and SEO optimization.

Solutions implemented:

- Redesigned homepage: highlighting main categories, impactful visuals.

- Addition of trust elements: Google reviews, presentation of the brand's philosophy.

- Simplified menu for better readability.

- Custom filters with Crocoblock (JetSmartFilters) to facilitate product search.

- Cross-sell and up-sell strategy integrated directly into the store.

- Addition of a Mondial Relay module for an economical shipping option.

- Technical and semantic SEO optimization (tags, structure, speed).

Results:

- More modern, attractive, and fluid site.

- Better product showcasing → increased conversion rate.

- Improved user experience → increased customer satisfaction.

- Very positive client feedback: revived sales and improved brand image.

If we consider the number of sales, revenue, or average order value, everything has tripled!

Context:

Valérie Melsion, a therapist specializing in Transformational Breathwork, Lahochi, and TRE, wanted a professional website to present her services and increase her visibility. The goal was to offer a clear, bilingual, and inspiring showcase reflecting her world, while integrating an online booking system.

My role:

I designed and developed a custom WordPress site, focused on user experience, natural referencing, and simplified appointment management.

Solutions implemented:

- Creation of the WordPress showcase site with Elementor Pro: a calming design consistent with the wellness theme.

- Structuring of services: dedicated pages for each practice (Transformational Breathwork, Lahochi, TRE) with clear explanations of benefits.

- Implementation of a bilingual blog (FR/EN) to publish articles and improve international SEO.

- Integrated online booking module, allowing clients to book appointments directly from the site.

- Local and national SEO optimization (keywords focused on wellness and the therapist's region).

- Addition of trust elements: testimonials, personal presentation, personalized retreats.

Results:

- A bilingual, clear, and professional site, faithfully reflecting the therapist's identity.

- Increased online visibility through SEO.

- Simplified client management thanks to the online booking module.

- Very positive client feedback: a site aligned with her world, facilitating appointment booking and expansion to a wider audience.