Freelancer profile translated to English.
Back to original languageAbout Bertrand
I am a GEO & AI SEO consultant, SEA paid search, and Analytics (server side). I am also a trainer on these topics.
In 2011, I created the SARL VOLUMIUM. The company specializes in these digital topics (SEO, GEO, AI SEO | SEA | Digital Analytics) associated with E-Commerce.
Previously, I was an SEO and SEA consultant at Performics (Publicis Group) from 2007 to 2011.
For several years, I have gained rich experience working with numerous companies and major accounts.
Passionate about my profession, I like to challenge myself, I like challenges and objectives. I would be happy to discuss it with you.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 100km), Lyon (up to 100km), Marseille (up to 100km), Toulouse (up to 100km)
Experience
- VOLUMIUME-Commerce Consultant, SEO / GAIO GEO SAIO, SEAMarch 2011 - Today (15 years and 5 months)Paris, FranceVolumium offers various traffic acquisition and Branding/Awareness services:
- Providing visibility & qualified traffic to a Brand
- Building and exploiting audiences
- Advanced SEO (dataViz, logs, crawl, structure, etc.) impacting organic traffic and online experience (UX)
- GEO & AI SEO: I cover all segments from optimizing specific content for LLM visibility to technical aspects (structured data, etc.), and netlinking vs. citations.
- SEA / SEM paid search, Google Ads, Social Ads, and all platforms (budget optimization strategy, dynamic remarketing, etc.)
- Marketplaces (product feed management, advanced optimizations, etc.)
- Digital Analytics: server-side tracking setup
- Digital Analytics: E-Commerce improvement (attribution, behavior) + TMS (Tag Management System) tracking
- Studies: Measuring acquired awareness / Branding Strategy / Brand awareness /
- Major Accounts Clients at 70%
- Performics-PublicisReferral Consultant, SEO, SEA, DIGITALMay 2007 - April 2011 (3 years and 11 months)Neuilly-sur-Seine, FranceSEA / PPC:
- Analysis / consulting / optimizations: creation / setup of major client campaigns. SEO:
- Management of French & international accounts
- Definition of online strategy
- Editorial audit, semantic analysis, competitive benchmarking
- Technical audit: elimination of indexing blocking factors
- Onsite, Offsite (Landing Pages) optimization
- Netlinking expertise & social media gateways
- Performance consulting on strategic keywords, budget allocation (SEA SEO mix strategy)
- WebAnalytics: analyses, tagging, advanced segment creation, filter creation, profile management, etc.
- Orange R&DWeb Writer France Télécom - OrangeOctober 2004 - December 2006 (2 years and 2 months)Paris, France
- Web writer for France Télécom - Orange
- Analysis of WebAnalytics for various France Télécom - Orange sites
- Filming of 70 videos as a journalist director
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Education
- Search, Analytics, Search, AnalyticsGoogle France2010Search, Analytics, Search, Analytics
- Application Server Development, Application Server Development, Application Server DevelopmentEFFICOM2004Développement serveur d'applications, Développement serveur d'applications, Développement serveur d'applications