About Bertrand
French
Native or bilingual
English
Fluent
Experience
- BoommerceCEOMay 2015 - Today (11 years and 3 months)Nice, FranceI founded a small business (EURL) in May 2015. Boommerce is a company specializing in web marketing. I engage in various activities related to affiliate marketing, website creation, and monetization.
- ArtefactTraffic ManagerFebruary 2018 - July 2018 (5 months)ĂŽle-de-France, FranceThis experience allowed me to gain advanced skills in traffic management and tracking. Client references: Samsung, Estee Lauder, Fisher Price, Groupe SEB, TUI, and Petit Bateau. DCM (Google DoubleClick Bid Manager) Platform:- Campaign creation for clients (Ads, Creative, Placement).- Reporting and analysis.- Monitoring and performance tracking.- Floodlight creation.- Communication with ad networks for implementation. Tag Management: Google Tag Manager | TagCommander | Tealium:- Implementation of Floodlight and tracking pixels.- Creation of Custom Variables in Javascript.- AJAX form tracking.- Monitoring and tracking of implementations.
- Grands Frères Grandes Soeurs du Grand MontréalDigital Marketing AssistantJanuary 2017 - June 2017 (5 months)Montreal, QC, Canada- Complete creation of the association's new website: https://gfgsmtl.qc.ca- Implementation of a new specialized "non-profit" CMS for donation collection.- Management of keyword campaigns on the Google Adwords network.- Management of Facebook Ads campaigns.- On-site and Off-site SEO optimization.- Implementation of a link-building strategy.- Performance indicator monitoring and tracking.- Occasional communication and marketing actions.- Infographics.- Content development for social media.
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Education
- Master 2 (M2), MarketingIAE Nice (Graduate School of Management)2018Master 2 (M2), Marketing
- Bachelor of Business AdministrationEDHEC Business School2017Bachelor of Business Administration (BBA), Business administration