Freelancer profile translated to English.

Description

I am Bertrand LELEU, Artistic Director and founder of Bruit Pur Design — a design studio specializing in visual identity, branding, and web experience.

My background is atypical. And I've made it my strength.

Before design, I worked for 10 years as a mental health nurse. This experience taught me the essentials: to observe, to listen (truly), to understand people in depth before trying to convince them. To understand what people feel even before they say it.

Today, I apply this same approach to every creative project.

Because a strong visual identity is not born from software. It is born from a deep understanding of who you are, what you do, and what you want to make people feel.

Web Designer then Artistic Director for 6 years in a company creating SaaS customer community platforms (for Promod, Fnac, Jules, MACSF, among others), I then created Bruit Pur Design to put this experience to the service of entrepreneurs, freelancers, and organizations who want an image that matches what they truly do. Who want AUTHENTICITY and HUMANITY.

What I concretely do at Bruit Pur Design:

✨ Creation of strong and lasting visual identities (logo, graphic charter)

🌐 Design and development of websites (WordPress / custom)

🎨 Overall artistic direction (print & digital)

📦 Communication materials (business cards, web visuals, appointment cards...)

🎯 Optimization of user experience and customer journey

My approach:

→ Strategy before aesthetics.

→ Emotion before trends.

→ Consistency before superfluity.

I don't just "do design".

I translate a vision, a personality, an energy into images and human experience.

Let's make some noise together. Noise that makes sense.

📍 Based in Lille — Available everywhere

📩 Contact :

📱

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

BRUIT PUR DESIGN
Founder | Artistic Director
February 2026 - Today (6 months)
Lille, France
Founder of Bruit Pur Design · I help VSEs/SMEs to stand out amidst the noise
| Artistic Direction · Branding · Website · Print & Web Design

BRUIT PUR DESIGN is a design studio specializing in artistic direction, visual identity, and web experience.

We work with VSEs, SMEs, healthcare practices, and freelancers who want to show who they truly are and who value authenticity.

To achieve this, we create strong visual identities and custom websites, designed to structure your message, capture attention, and create a consistent experience at every touchpoint.

And beyond aesthetics and structure, we also work on an essential dimension: emotion.
Because a brand is not just about what it shows — but about what it makes people feel.

Each project is guided by a simple approach:

transform a saturated, noisy environment into a genuine, impactful, and memorable communication.

What we do concretely:
✨ Creation of visual identities (logo, graphic charter).
🌐 Design and development of websites (WordPress / custom).
🎨 Overall artistic direction (print & digital)
📦 Creation of communication materials (Business cards, web visuals, appointment cards, etc.).
🎯 Optimization of user experience and customer journey.

Let's make some noise together. Noise that makes sense.
Artistic Direction (Print & Digital) Visual Identity & Branding Website Creation User Experience Design Emotional Design
BYCHALL
Web Artistic Director
March 2021 - January 2025 (3 years and 10 months)
Roubaix, France
• Art direction and graphic creation for the Bychall brand.
• Graphic and editorial creation for the SaaS customer community platform for brands like Promod, Jules, Fnac, Macsf, Rampal Latour, Sncf.
• Mock-up and creation of modules for the SaaS customer community platform (News feed, challenges, gamification, loyalty program, classified ads, product configurator, discussion groups, etc...)
• Supervision of visual, web, and editorial consistency for the Bychall brand and white labels.
• Design of print and web visuals for Bychall and partner brands.
• Graphic and web management of brand communication.
• Production monitoring, visual consistency, and optimization of marketing materials.
• Contribution to the improvement of AI-generated content and its integration into the SaaS platform.
Artistic Direction (Print & Digital) Visual Identity & Branding Project Management Web Design & UX/UI Digital Communication
CHALLANGEL
Web Graphic Designer
November 2019 - March 2021 (1 year and 4 months)
Roubaix, France
• Graphic and web creation for the Challangel brand (customer community platform connecting creators with event organizers).
• UI/UX creation for the SaaS platform (white-label customer community platform).
• Creation of visuals and videos for the brand's social networks.
• Graphic creation and website for the B2B brand.
User Experience Design Graphic Charter Content Creation Website Creation Web Designer