Freelancer profile translated to English.

Description

My role is to transform a business vision into a concrete, structured, and scalable product experience.

Whether it's for exploring a new concept (0 to 1) or revamping a historical service, I don't intervene for cosmetic changes, but to build systems that make sense.

Pragmatic and adaptable approach

I don't believe in systematic deliverables. My methodology adjusts to your urgency and your challenges.

In the exploration phase: User research, rapid prototyping, and concept validation to secure your product trajectory.
In the construction phase: Information architecture, complex flow optimization (back-office, expert tools), and robust Design Systems implementation.

Field expertise

Recently, I led the complete redesign of ViaMichelin for Michelin: a strategic shift from a utility tool to a "Slow Travel" ecosystem. I led the forward-looking strategy while mentoring a team of designers to ensure high-quality execution.

What I can bring you

Strategic synthesis: Translating business needs and technical constraints into fluid journeys.
Leadership: Aligning stakeholders and development teams around a clear product vision.
No bullshit, no "quick and dirty": Absolute priority on real user value and operational efficiency.

Available to support Startup Studios, investment funds (Design Partner), or companies seeking solid UX Lead expertise.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Michelin
Design Team Lead
TRANSPORTATION
November 2022 - July 2025 (2 years and 8 months)
Boulogne-Billancourt, France
Led the ViaMichelin design pivot — from a pure navigation tool to a more editorial, “slow travel” discovery experience focused on places and local curation.

Had to navigate quite a few constraints along the way (legacy tech, ads model, business expectations), while still pushing for a meaningful product shift.

Ran user research and workshops with product teams to explore and validate new directions, often through quick prototyping and iterations.

Managed a small team (3 designers) and worked closely with leadership (CEO, PM) to keep design aligned with an evolving roadmap.

Built a multi-platform Design System from scratch (200+ components), used across teams to bring more consistency and speed on the product side.
Design Lead User Research MVP Design UI/UX Design Design System
Universal Music France
Senior User Experience Designer
ENTERTAINMENT AND LEISURE
September 2022 - October 2022 (1 month)
Paris, France
Engineered the "0 to 1" architecture of the Digster CMS for global content curation, replacing legacy systems with a scalable architecture built for international growth .

Produced comprehensive functional specs and wireframes for complex multi-territory rights management, solving hundreds of operational edge cases and legal constraints.

Designed AI-augmented workflows for content discovery and playlist maintenance to maximize power-user efficiency through intelligent process automation .
Wireframing Information Architecture Web Architecture
Veepee
Senior User Experience Designer
RETAIL (LARGE RETAILERS)
January 2021 - January 2021
Saint-Denis, France
Optimized 4 mission-critical back-office platforms for Sales Preparation, focusing on high-efficiency workflows for internal power users and complex information architecture.

Collaborated with data scientists to ship strategic features, translating data-heavy logic into intuitive interfaces for high-stakes operational decision-making.

Spearheaded the transition from Sketch to Figma, refactoring a scalable Design Library and authoring UX guidelines to ensure consistency and eliminate design debt across the organization.
Expert Figma UX Architecture User Experience Design UI/UX Design