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Bertrand GasnierBG

Bertrand Gasnier

Expert in B2B Business Development & Strategy

€700/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bertrand

I help Tech, SaaS, and Retail companies accelerate their growth. From complex Enterprise sales to structuring franchise networks, I combine strategic vision with operational execution to boost your revenue. Autonomous and results-oriented.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • C'EST MON DONUTS
    Co-founder
    RESTAURANTS AND FOOD SERVICE
    September 2019 - November 2025 (6 years and 2 months)
    Paris, France
    Founding of the brand and development through a franchise model.

    Network Development & B2B Sales (Franchise):
    • Franchise model design: creation of operational manuals and a duplicable business model.
    • Network commercialization: Acquisition strategy, pitching, negotiation, and closing franchise agreements.
    • Brand communication: Management of marketing campaigns to attract and recruit future franchisees.
    Digitalization & Tech Ecosystem:
    • Design of a connected sales architecture to streamline the customer journey.
    • Deployment of touch-screen ordering kiosks synchronized in real-time with the point-of-sale (POS) software and inventory management.
    • Creation of an e-commerce website (Click & Collect, Delivery) fully integrated with point-of-sale management tools.
    Operational Management:
    • P&L management, supply chain, and team management.
    Business Creation Business Development Recruitment Consulting Visual Identity Communication Strategy
  • Flyter
    Co-founder
    TRAVEL AND TOURISM
    September 2019 - August 2024 (4 years and 11 months)
    Paris, France
    Creation and development of a Travel Tech mobile application.

    Product Management & Tech:
    • Design of a mobile solution based on indoor geolocation and real-time management (Time-to-gate).
    • Development of a contextual recommendation algorithm: suggesting activities and dining options based on available waiting time before boarding.
    • Integration of a proprietary search engine for commercial offer indexing.

    Business Model & Monetization (AdTech):
    • Development of an integrated advertising network: commercializing visibility spaces to advertisers (airport retailers and external brands).
    • Drive-to-store strategy: generating qualified traffic to partner retail outlets through targeted notifications.

    Strategy & User Experience (UX):
    • Analysis of the traveler journey to reduce stress and optimize waiting time ("Dwell time").
    • Launch and promotion of the application on app stores (ASO / Mobile Marketing).
    Web Marketing Strategy Mobile Application User Experience Design Product Development Social Media
  • Polantis
    Sales Director and Partner
    ARCHITECTURE AND URBAN PLANNING
    January 2014 - August 2019 (5 years and 7 months)
    Paris, France
    Managed the commercial growth of a leading SaaS/Platform solution in BIM (Building Information Modeling).

    Sales Strategy & Management:
    • Defined the commercial roadmap and annual objectives.
    • Recruitment, coaching, and management of the sales team: KPI monitoring, pipeline management, and corrective actions.
    • Market analysis and competitive intelligence to identify new growth levers.

    Complex Sales & Key Account Management (KAM):
    • Direct management of Strategic Accounts (major industrial players in the construction sector).
    • High-level (C-Level) negotiation and closing of high-value contracts.
    • Customer retention and upselling within the existing client portfolio.

    Technical Evangelism & Representation:
    • Brand ambassador at major trade shows and conferences (Networking).
    • Conducting technical (BIM) and sales training for partners.
    • Bridging the gap between client needs and the technical team for platform evolution.
    Sales Strategy Business Development Team Management B2B Negotiation

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Education

  • Bachelor's Degree, International Administration and Trade
    Université Paris Est Créteil
    2012
    Licence, Administration et Echanges Internationaux
  • High School Diploma, STG (Management and Business Management)
    Lycée Gutenberg
    2008
    BAC, STG

Skill set

Categories