Bertrand F.

Currently freelance, I design the identity and develop all communication elements for brands such as: Nuxe (brand pillars, print campaign, advertising film, new spa, 360° activation), Les monuments nationaux, L Arc de Triomphe, L Abbaye du Mont Saint-Michel, as well as for premium hotels (4 stars).

I am therefore specialized in brand creation or renewal and the development of its 360° territory.

My areas of expertise:

- Visual identity: logo creation, graphic universe, identity redesign, and 360° support variations,

- Publishing: catalog, poster, brochure, sales folder

- Advertising: press ad, social networks, film art direction

Here is more information about my background:

Graduated from ESAG Penninghen in 2007. I have experience in multiple fields: visual identity, typography, communication, publishing, advertising, video, social networks.

I notably participated in the typographic teaching at ESAG Penninghen.

I also developed my practice and knowledge of corporate identity in renowned agencies like Havas or Babel.

Throughout my professional experience, I have acquired significant knowledge of the luxury sector by working for clients such as the Hermes Foundation, Rolex, Demesure, Ercuis/Raynaud, TTF...

But also through collaborations with world-renowned artists: Benjamin Millepied, Eric Frechon, Iris Van Herpen...

Passionate about fashion, I have produced filmed interviews for the Brazilian website of Vogue magazine and since 2013 I have been collaborating with stylist Justine Allain on photo series.

Versatile, I have developed an artistic sense in my practice. First by following a post-graduate art/design residency at the Cité du Design, then by winning an international creation competition (RMN + UNESCO).