Freelancer profile translated to English.

Description

I provide consulting and set up operations in (more) sustainable marketing and responsible communication.

I have two convictions:

✅Companies need to make their environmental and social transition.This is a **business imperative**: there is too much to lose by doing nothing (supply chain, transport, energy, customers...), and much to gain by transforming (new business opportunities, innovations, reputation...).

✅The transition can only happen with companies.Faced with environmental and social challenges, it is necessary to change behaviors, uses, and consumption patterns. To achieve this, we must rely on those who design offers and influence consumption (marketers), as well as those who make them desirable (communicators).

We have developed a framework to support companies in this transition. We deploy it through a series of workshops:

✅ Doughnut economics theory,

✅ Stakeholder mapping,

✅ Diagnosis,

✅ Trade-offs & opportunities,

✅ New business models & new, more sustainable offers,

✅ Transparent and educational communication,

✅ New narratives.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

EngageX
Founder
January 2020 - Today (6 years and 5 months)
Consulting and operations in sustainable marketing and responsible communication
Clients:
Agefiph: recruitment and animation of 15,000 companies for the Progress Activators program;
Bourgogne Franche-Comté Tourisme: promotion of local and responsible tourism;
Candia-Sodiaal, Cegos, Ista, Maaf, Michelin, Stihl: responsible offer workshops;
MovinOn: influencers program;
Valorplast: CEO & employee advocacy;
confidential: launch of a more responsible range of pastries.
Communication Strategy Communication Marketing CSR Sustainable Development
Conseil de l'Ethique Publicitaire
Coordinator
January 2022 - Today (4 years and 5 months)
Associated body of the Professional Advertising Regulation Authority.
Latest opinions and alerts:
Scientific discourse: communication or mystification;
Public space and advertising;
Europe, advertising self-regulation and cultural diversity;
Empathy, political correctness, do-gooding: where is advertising headed?;
Linguistic and cultural diversity and advertising.
Ethics Professional Ethics Ethical Communication Business Ethics Ethical Content
Cegos / Gereso
Trainer
January 2023 - Today (3 years and 5 months)
Design and/or delivery of training courses:
Sustainable Marketing,
Responsible Communication,
Developing an inbound marketing strategy,
Implementing digital storytelling,
Sustainable Marketing,
B2B Marketing,
Networking.
Communication Strategy Ethical Communication CSR Communication sustainability-strategy Branding