Freelancer profile translated to English.
Back to original languageAbout Bertrand
- 9 years of experience in digital marketing, including 5 years specializing in lead generation for French and international clients in B2B and B2C.
- Management of budgets ranging from a few thousand euros to tens of millions of euros per year.
- Performance-oriented (conversions, CPL, ROAS).
My services:
- Audit of your existing acquisition strategy (one or more channels).
- Creation of the acquisition strategy (budget allocation, channels to use, campaign types, etc.).
- Creation and management of campaigns on Google, Microsoft, Meta (Facebook), Taboola, and Outbrain (Native ads) - senior level across all these channels.
- Assistance in improving/creating your creative strategy (persona definition, landing pages, creatives, copywriting).
- Work on lead quality (analysis of the pipeline for reasons of loss, processing times, and recommendations).
- Performance reporting.
Some references:
- Real Estate: Matera, Groupe Europe
- Insurance: EMG Associés, Napo
- Technology: OVH Cloud
- Telephony: 118 712
- Home Improvement: Effy
Contact me to discuss your project!
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- AsightSEA ConsultantCONSULTING AND AUDITSJune 2021 - Today (5 years and 2 months)Paris, FranceManagement of acquisition campaigns for a panel of clients of the Asight agency.
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Education
- Master of Business Administration (MBA), e-Business, Marketing, Project Management, e-Business, Electronic CommerceMBA ESG2013Master of Business Administration (MBA), e-Business, Marketing, Project Management, e-Business, Commerce électronique
- Bachelor with Honours in Business Management with marketing, Commerce, Marketing, CommerceNapier University2012Bachelor with Honours in Business Management with marketing, Commerce, Marketing, Commerce