Freelancer profile translated to English.
Back to original languageAbout Bertille
👋 Hello! I'm Bertille.
After a Bachelor's degree in Business and Hospitality, I specialized in digital marketing and content creation.
For six months, I managed the Instagram account @hoy_care for the HOY hotel. Today, I'm available to help you increase the visibility of your projects on social media!
Passionate about photography and creativity, I love imagining content that makes a lasting impression. ✨
English
Native or bilingual
French
Native or bilingual
Spanish
Conversational
German
Conversational
Chinese
Basic
Can work on-site
Paris (up to 50km)
Experience
- AEHL Stamm ParisCommunity Management & Digital CommunicationHOSPITALITYApril 2025 - October 2025 (6 months)Paris, FranceSupport for the Paris branch of the Lausanne Hospitality Business School alumni network in structuring its digital communication and managing its community.- LinkedIn Community ManagementCreation and launch of the LinkedIn group "Stamm AEHL Paris"Regular management: informative posts, network news, member highlightsModeration and engagement with the community- Content CreationDesign of the monthly "Alumnus Spotlight" format: carousels highlighting members' inspiring career pathsWriting of mini-interviews and professional storytellingProduction of consistent visuals (posts, stories, banners, templates)Development of a coherent visual identity aligned with the AEHL graphic charter- Event MarketingSupport for communication of networking events and after-work gatheringsCreation of invitation visuals and content before/during/after eventsMaximizing participation and online visibility- Organization & MonitoringImplementation of an editorial calendar using NotionCoordination with the team to ensure overall consistency- Results:Structuring of a professional and engaging LinkedIn presenceStrengthening of the network's sense of belonging and cohesionCreation of a sustainable format that values members and promotes networking
- Rodde & AssociésDigital Marketing ConsultantMEDICALApril 2025 - Today (1 year and 2 months)Schifflange, LuxembourgDigital Strategy & Online Presence Launch- InstagramCreation of the graphic charter and custom templatesProduction and publication of 8 posts per week (educational carousels, team presentations, infographics)Implementation of regular segments: "Info Minute", "Did You Know?", descriptive posts about the firm- SEO & Web ContentSEO audit of the existing websiteWriting of 2 optimized blog articles per month (targeted keywords: dental emergency Luxembourg, dental implants, teeth whitening...)Technical optimization: structured data, internal linking, 3-month editorial strategy- Google My BusinessUpdate and management of the listing (hours, photos, services)Contribution to obtaining 18 5-star reviews- Organization & MonitoringImplementation of a shared Notion dashboard (editorial calendar, content approval, monthly reports)- Results:Instagram: from 978 views in April (24% non-followers) to 4.2k views in September (42% non-followers)+40% organic traffic to the website in 3 monthsStrengthened positioning on strategic local queries
- Hoy ParisMarketing ManagerHOSPITALITYSeptember 2024 - March 2025 (6 months)Paris, FranceManagement of social media strategy, content planning, and organization of monthly photoshoots to strengthen brand image.- 2 publications per week- 2 to 3 stories per day- 2 newsletters per month- Collaborations and contests-> Development of brand partnerships and management of contests, leading to a 20% increase in Instagram followers in six months.
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Education
- Bachelor en Gestion Internationale de l'HôtellerieEHL Business School2024Classée n°1 mondiale par le QS Ranking depuis 2019. Cette formation allie excellence académique et savoir-faire opérationnel pour former des leaders du secteur de l’hospitalité à l’international. 📌 Présidente du Corporate Sustainability Club (Singapour) : organisation, gestion et promotion d’événements de 50 à 100 participants, avec une forte dimension logistique et collaborative.