Freelancer profile translated to English.
Back to original languageAbout Bertille
🎯Senior Consultant in Communication & Digital Transformation, I support large groups and demanding organizations in structuring their communication ecosystems: SharePoint intranet, CRM, strategic content, and 360° campaigns.
With over 10 years of experience (L'Oréal IT R&I, Murex, SNCF, Fitnext…), I work in highly complex contexts: IT transformation, international communication, user adoption, and content governance.
I work independently in demanding international environments.
🔎My areas of intervention:
• Structuring and optimizing SharePoint Online intranet
• Internal communication strategy in IT / transformation environments
• CRM campaign management (Adobe Campaign, segmentation, KPIs)
• Creative direction & brand consistency
• Production of premium assets (executive decks, motion graphics, digital campaigns)
• Editorial governance & content performance
💡My added value:
I bridge the gap between IT, business, and communication.
I bring structure, strategic vision, and operational execution.
Pragmatic integration of AI toolsto optimize production, structure content, and streamline workflows.
📊 Results-oriented approach: engagement, adoption, performance, and clarity.
🤝 Available for assignments:
Digital transformation – IT communication – Collaborative platform structuring – Strategic creative direction – Communication PMO.
French
Native or bilingual
English
Fluent
Italian
Conversational
Can work on-site
Paris (up to 50km)
Experience
- L'OréalSenior Consultant – Digital Communication & Transformation | IT R&ILUXURY GOODSJanuary 2023 - December 2024 (1 year and 11 months)Paris, FranceContext: IT & Innovation department of a large international group (audience +1000 employees).• Structuring and governance of the SharePoint Online intranet (architecture, sitemap, templates, UX optimization).• Management of the IT communication strategy in a digital transformation context.• Deployment of CRM campaigns via Adobe Campaign (advanced segmentation, automation, KPI analysis).• Clarification and promotion of complex technological projects for international teams.• Production of strategic assets (executive decks, C-level materials, premium digital campaigns).• Contribution to user adoption and information flow in a multicultural environment.
- SCRSenior Consultant in Design and Visual Communication (Freelance)DIGITAL AND ITJune 2022 - September 2022 (3 months)Paris, FranceDesign and deployment of print & digital communication campaigns for major retail players (Carrefour, Leclerc).Structuring and adaptation of graphic guidelines across multi-channel promotional campaigns (catalogs, vouchers, POS displays, web banners).Coordination with marketing, sales, and production teams to ensure brand consistency, promotional effectiveness, and timely delivery.Contribution to optimizing product visibility and the impact of in-store campaigns.
- MurexGlobal Communication & Brand Structuring ManagerBANKING AND INSURANCEFebruary 2019 - January 2021 (1 year and 11 months)Île-de-France, FranceContext: international group – finance & technology sector.• Management of international internal and external communication in a demanding, multi-country fintech environment.• Harmonization of brand standards and structuring of corporate materials globally.• Coordination of high-visibility projects (strategic conferences, video content, international campaigns).• Design of executive materials for top management and sales teams.• Deployment and monitoring of email campaigns via Salesforce CRM (audience segmentation, database management, performance analysis, lead generation).
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Education
- Master's degree, Communication and Media StudiesCna Cefag / la Fonderie de l'image2012Master's degree, Communication and Media Studies
- Bac +3/4, Community ManagerPhiliance Formation2021Bac +3/4, Community Manager