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Bertille FloryBF

Bertille Flory

Copywriter | Branding & Storytelling

€400/day
Montpellier, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bertille

After 15 years of experience in communication within the electricity sector, I chose to put my passion for writing at the heart of my activity by becoming a copywriter and content writer.

The adventure began when I created content for myself around well-being and endometriosis (visit my blog and my Instagram account @endholistic). Through articles, posts, and resources aimed at informing and supporting affected women, I developed expertise in creating content that is educational, engaging, and human.

Soon, brands and foundations committed to women's health and well-being contacted me to support them in their editorial strategy. Since then, I have been writing blog articles, newsletters, and social media content for them, with a simple goal: to create useful content that strengthens the relationship with their audience. Among my clients are the HeyMe Lab for their Endoblum site, and the brands Gyneika, Sisterfeel, and Jollymama.

Today, I support companies, associations, and brands that wish to develop their visibility through quality content, adapted to their target audience and objectives.

My areas of intervention:
• SEO-optimized blog article writing;
• Creation of engaging newsletters;
• Writing content for social networks;
• Popularization of technical or complex subjects;
• Storytelling and promotion of brand expertise.

My background allows me to combine rigor, pedagogical skills, and understanding of communication issues, both in technical sectors and in the areas of well-being, health, and social engagement.

Do you have a story to tell, expertise to share, or an audience to engage? Let's discuss your project.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Endholistic
    Patient Partner / Speaker / Author / Content Creator
    April 2020 - Today (6 years and 4 months)
    • - Patient partner trained in therapeutic education (DU at Sorbonne Université des patients, 40h with Alliance éducative) specializing in endometriosis
    • - Facilitation of therapeutic education workshops for the CHU de Montpellier program in collaboration with the EndoZen association
    • - Conferences for companies on work-life balance (Clients: BPIFrance, Bureau Veritas, Covivio, Fiducial, Beaumanoir, Salesforce, Nexity, Galileo, Jeanne Garnier via Coline Care, Avisea Consulting, Ninti App)
    • - Consulting for companies through patient experience
    • - Writing blog articles and creating content for media and brands that care for women (Clients: Endoblum, Jolly Mama, Gyneika, Vivante Paris, Sisterfeel)
    • - Founder of the Endholistic media, which aims to help better understand, accept, and naturally manage endometriosis - 10k followers on Instagram (Interview
    Blog post writing Copywriting Instagram Marketing Newsletter writing
  • Rustica
    Author of the book
    April 2023 - Today (3 years and 4 months)
    Author of the book "Endometriosis, taking control of the disease"

    In this book, Bertille Flory, who suffers from deep and digestive endometriosis, shares a key testimony to accept, understand, and manage the disease. Through a holistic approach rich in personal experiments and based on scientific research, she shares her multidisciplinary path that allowed her to find her own solutions and her own balance. Today, she has no more symptoms, her lesions are regressing, and she is the mother of three boys. In clear and accessible language, the author, a true patient expert, shares with you the results of several years of personal research that have enabled her to better understand the reality of this complex and systemic disease: its mechanisms, its implications for the body, and the impact of emotions on the symptoms felt and its evolution. Passionate about natural healing methods and our ability to influence our health through our resilience, convinced that every problem has a solution, Bertille loves nothing more than supporting women and helping them find their own path to take control of the disease and regain daily serenity.
  • RTE Réseau de Transport d'Electricité
    Head of Corporate Communications
    January 2021 - January 2025 (4 years)
    Paris, France
    Definition of RTE's major institutional messages and management of the production of corporate communication tools and actions:
    • - development of RTE's major corporate messages and content
    • - definition and management of the global graphic line for the company's corporate materials
    • - management of corporate reports and materials, contribution to the definition and production of corporate messages disseminated on digital channels (intranet, web…)
    • - advice and support to Business Units and regional delegations on corporate communication matters
    • - definition of KPIs for all corporate communication tools/actions, proposals for corrective actions to be implemented

Recommendations

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+1
Le Lab Heyme and 3 other people have recommended Bertille

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Education

  • DU "Essentials of Digital Health", Public Health
    Faculty of Medicine Montpellier-Nîmes ESNbyUM
    2025
    DU "Les essentiels de la santé numérique", Santé publique
  • Training in Patient-Healthcare Professional Partnership, Health
    Cnam DU
    2025
    Se former au partenariat Patient-Soignant, Santé

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