Freelancer profile translated to English.
Back to original languageAbout Berthe
From conception to production of projects, I adapt to every brief with 100% proactivity! Feel free to take a look at my PORTFOLIO
My role: to support clients at all levels of project management in various contexts, including web project management, thanks to my eclectic experience, after having worked in different sectors (e-commerce, ready-to-wear, agri-food, etc.) and different structures (start-ups, SMEs, groups).
Having always held cross-functional positions, with double and triple hats, I am autonomous and know how to be highly adaptable!
My international and export experiences have also allowed me to develop listening skills, open-mindedness, and the ability to coordinate projects in challenging cultural environments.
I intervene in both design and consulting as well as coordination, while uniting and unifying a team around common objectives and projects, and I will be your Swiss Army knife.
Various projects such as branding, brand strategy, product or range launch, event organization, training module design, web project management, and many more...
📝 Driven by learning, transmission, and pedagogy, I took great pleasure in designing and creating training materials and training teams.
I can help you build, structure, and manage your training projects to transmit your knowledge attractively through:
- Defining needs and developing specifications
- Structuring and facilitating training
- Training modules and pathways
On a personal level, I am sensitive to art, design, and fashion, making me a creative person. I enjoy cooking, traveling, reading, and playing sports. Psychology, sociology, personal development, and well-being fascinate me.
See you soon, I hope,
Berthe ⭐️
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Lille (up to 50km)
Experience
- MAISON HUCHIN - CGF CHARCUTERIEExport and Web Project ManagerAGRICULTUREOctober 2021 - April 2023 (1 year and 6 months)Calais, France*Artisanal and family-owned gourmet food company since 1982*To meet the growing demand from international customers, for a year and a half, I initiated various diverse and complementary projects such as:1️⃣ Implementation and launch of the fine food range2️⃣ Redesign of a showcase website into a transactional site3️⃣ Development of the international strategy🌀 Marketing Strategy and Creation of a New Range and Brand🔹 Market research, target audience, and positioning🔹 Implementation and launch of the fine food range🔹 Visual identity and branding of the MAISON HUCHIN brand🔹 Creation of communication materials (POS displays, brochures, flyers)🔹 Sales pitch and storytelling🔹 Logistics and transportation testing🌀 Creation of the Web Strategy🔹 Redesign of the showcase website into a transactional site (B2B, B2C)🔹 Development of specifications and a marketing action plan🔹 Design and creation of functional mockups (wireframes)🔹 Content writing (company history, team presentation, etc.)🔹 Coordination of internal and external teams (web designer, developer, etc.)🔹 Establishing deadlines and regular monitoring (design, development, etc.)🔹 Optimizing platform functionalities for a simple and effective user journey🌀 Development of the International Strategy🔹 Sales prospecting in Europe, Asia, and the UK (field, calls, emails)🔹 Event and trade show organization🔹 Administrative procedures, quotes, invoices
- ROTISSERIE DE LA COTE D'OPALEProject ManagerAGRICULTUREJanuary 2023 - April 2023 (3 months)Calais, France*Rotisserie SME, mobile sales, Hauts-de-France region*🔹 Implementation of hygiene and quality project management and identification of areas for improvement🔹 Creation and facilitation of a training program on good practices🔹 Creation of product traceability systems and materials (workshop + 15 trucks)🔹 Development of the 2-year action plan and timeline🔹 Design of an HACCP plan (sanitary control plan)
- AMERICAN VINTAGEASSISTANT PRODUCT MANAGERFASHION AND COSMETICSSeptember 2021 - October 2021 (1 month)Marseille, France*French ready-to-wear brand with a global presence*🔹 Management and monitoring of the collection plan (from production to launch)🔹 Monitoring of prototypes in compliance with the timeline🔹 Conducting market research and competitive intelligence🔹 Managing relationships with international suppliers🔹 Product development for partnerships in collaboration with marketing
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Education
- Visual Merchandiser TrainingGoymar Fashion Design School2019Branding - Sens - Display - Etablir une stratégie de marketing et de distribution - Projeter une marque dans un espace, en combinant identité visuelle et activité. - Transformer, adapter un point de vente en un canal de communication. - Acquérir une méthodologie de vente au détail applicable à un magasin, un hôtel, un restaurant ou un lieu de travail - Aménagement de vitrines ou de présentoirs PLV en vue de valoriser une offre - Veille concurrentielle et informationnelle sur les tendances du retail
- Master's degree in Retail ManagementRennes Business School2022