Description

I have 20 years of experience in the hotel industry both in operational

and strategic vision positions. At the latest role at the Product

& Brand development department, I have been responsible of

creating brand concepts, products and services for Luxury & Lifestyle

Hotels both in Leisure and Urban destinations worldwide, as well

as defining, monitoring and implementing brand attributes for newbuilt and asset transformation in leisure and urban destinations

worldwide.

Industry field of expertise

Languages

English
Fluent
Spanish
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Madrid (up to 50km)

COPLA City Rentals
Product & Brand Director.
HOSPITALITY
January 2025 - March 2026 (1 year and 2 months)
Madrid, Spain
Leading the brand and product strategy for a new luxury rental apartments
management company.
Focused on developing a strong brand identity, overseeing property offerings
and driving growth through innovative marketing and customer experience.
Operational Brand Standards Customer Journey Mapping Hotel Concept Development Brand & Product Development Other Revenues Developer
Meliá Hotels International
Global Head of Luxury Product & Brands Development
January 2024 - February 2025 (1 year and 1 month)
Palma de Mallorca, PM, Spain
Global brand management, product design and development of GRAN MELIÁ & MELIÁ COLLECTION brands worldwide. Responsible of the strategy for Luxury hotels worldwide, focusing on the development, differentiation and value proposition for each brand creating attributes and strategic partnerships.
• - Responsible of brand portfolio making sure of a consistent delivery of the concepts & innovation
• - Lead brand and product validation for new properties within development plan, reviewing design and brand concepts
• - Responsible of asset transformation processes for refurbishments or rebrandings with the main focus on brand and product implementation
• - Lead the opening process for new hotels from brand & development perspective
Meliá Hotels International
Global Head of Luxury & Lifestyle Brands Development
HOSPITALITY
May 2021 - January 2025 (3 years and 8 months)
Global Brand Management Responsible for the creation, implementation and supervision of the strategic vision for the Luxury Brand Gran Meliá and Lifestyle Brands ME by Meliá & INNSIDE by Meliá worldwide. Leading the delivery of the brand promise for existing hotels and actively participating in the opening process of new properties.