You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Bernd LindemannBL

Bernd Lindemann

Brand Consultant & Messaging Expert

€880/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Bernd

From "Huh?" to a Clear Brand

Many B2B companies have a strong offering.
But no brand to show it.

What happens then:
Communication sounds like everyone else's
The website explains a lot but doesn't convince
Good leads drop off
The team lacks a common thread

I help you change that.

Clarity that Works

I support companies in strategically sharpening their brand and communicating it effectively. So that positioning, website, and campaigns align.

What I do:
– Positioning that precisely defines what makes you special
– Websites that not only look good but sell
– Brand messages that show attitude
– Strategies that don't end up in a drawer but become visible in campaigns

I guide brands from the strategic foundation to implementation.
And beyond, when it comes to campaigns or long-term brand management.

I've been doing this for over 20 years. For companies like Bayer, Payback, Süddeutsche Zeitung, Langenscheidt, Berlitz, IFCO, and GHM Gesellschaft für Handwerksmessen.

What my clients say

"Knowing that Bernd is working on the project means knowing that we will successfully reach our goal. Bernd has the gift of combining analytical thinking with very empathetic qualities. Not many can do that." - Christina Cerqueiro (Wächter Digital)

"It was particularly valuable that Bernd not only accompanied the website relaunch but actively involved and developed our team. The know-how we built up is still effective today." - Nina Hille (SchlaU-Werkstatt)

What it's good for

Because clarity makes decisions easier.
Because strong brands attract the right customers.
Because impact is not a coincidence, but requires strategy.

Whether strategy, website, or campaign – feel free to write to me.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • klare Marke
    Co-Founder and Strategy Director
    CONSULTING AND AUDITS
    July 2023 - Today (2 years and 11 months)
    Munich, Germany
    klare Marke is a brand studio in Munich. We help companies build a relevant, differentiated, and authentic brand. A brand that the team identifies with, that stays in the minds of the right customers, and wins hearts.
  • Bernd Lindemann Digital Marketing
    Digital Marketing Strategist
    DIGITAL AND IT
    September 2020 - Today (5 years and 9 months)
    Iffeldorf, BY, Germany
    Marketing consulting, digital marketing, brand strategy, and UX for SMEs and with agencies (e.g., Wächter and Iris).
  • IRIS
    Head of Digital Strategy
    March 2020 - September 2020 (6 months)
    Munich, Germany
    Head of Digital Strategy, responsible for strategy development and UX (clients include Siemens, Bosch, and Roche).

Recommendations

Be the first to recommend Bernd

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Master's degree, Linguistics
    Ludwig-Maximilians University of Munich
    2004
    Magister, Linguistik

Skill set

Categories