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Bernd BraunBB

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Freelancer profile translated to English.
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About Bernd

I support you as a leader in successfully implementing digital change and transformation processes. With over 40 years of digitalization experience and 30 years of leadership expertise, I combine technology, communication, and culture. My added value: sustainable results through change management, process optimization, and employee acceptance. Specializing in large projects in banking, energy, and retail that secure measurable success.
  • German

    Native or bilingual

  • English

    Conversational

  • French

    Basic

Can work on-site
Frankfurt am Main (up to 50km)

Experience

  • BRAUN.SOCIAL GmbH
    Managing Director
    CONSULTING AND AUDITS
    February 2004 - Today (22 years and 6 months)
    Bensheim, Germany
    Successful transformationis not purely a technological event, but the result of a precisely orchestrated symbiosis of strategy, digital communication, and lived leadership culture.

    As an experienced managing director, I have not only been responsible for comprehensive digitalization projects but have also steered them as an architectural overall concept.

    My focusis on the sustainableincreaseof organizational resilience: While the introduction of modern IT systems forms the technological foundation, human acceptance determines the actual ROI.

    In my role**, I combine process optimization with a highly effective communication strategy that **reduces resistanceand mobilizes workforces through targeted empowerment measures. I possess the in-depth expertise to anchor complex IT innovations deeply in an organization's DNA and to shape change where strategy meets culture.

    My aspirationis to translate technological progress intomeasurable business successby leveraging leadership culture as a lever for digital excellence. I ensure the future viability of companies through maximum acceptance at all levels, from C-level to the operational base.
    Digital Transformation Leadership Change Management & Transformation Interim Management Digitalization
  • Atruvia AG
    Transformation Program Manager
    BANKING AND INSURANCE
    March 2024 - June 2025 (1 year and 3 months)
    Karlsruhe, Germany
    I support organizations in the critical transition from established legacy structures (e.g., 25 years of Lotus Notes) to modern, collaborative Microsoft ecosystems. My focus is on ensuring a seamless cut-over while simultaneously optimizing the culture.

    Core competencies in the project mandate:

    Strategic Roll-out & Transformation:Steering the full-stack M365 deployment (Teams, SharePoint, Outlook, as well as productivity apps like Loop, Planner, and OneNote) for over 70 cooperative banks.

    Interface Management(Atruvia AG): Precise cross-project coordination with central IT infrastructure to ensure a synchronized and low-risk go-live in the cooperative network.

    Leadership & Multichannel Collaboration:Leading 12-person project teams in hybrid work models (home office/remote) using modern multichannel communication methods.

    Executive Change Communication:Continuous consulting and support for boards and department heads to actively manage cultural change and ensure acceptance at the C-level.

    Operational Excellence:Responsibility for evaluation, template architecture, and the development of digital, didactic onboarding concepts for rapid employee enablement.

    My added value as an interim manager:
    I offer the rare combination of technical depth (M365 cloud architecture) and the necessary diplomatic seniority to complete complex transformation processes in regulated markets on time and with maximum user acceptance.
    Change Management & Transformation Digital Communication Strategy Digitale Etiquette Digitalization Strategy
  • E.ON-Konzern – Bayernwerk Netz GmbH
    Change Manager in the Program
    ENERGY AND UTILITIES
    August 2022 - September 2023 (1 year and 1 month)
    Regensburg, Germany
    As a central catalyst in complex transformation environments, I am responsible for holistic multichannel communication and the operational control of critical project phases. My focus is on ensuring a synchronized go-live across all sub-projects.

    My implementation priorities:

    Operational Excellence:Process responsibility from strategic evaluation and architecture of standardized templates to precise roll-out preparation.

    Strategic Change Management: Cross-functional leadership of change initiatives to harmonize digital and analog communication flows.

    Empowering the Organization:Conception and creation of digital-didactic technical documents specifically designed to transition even analog-oriented employees safely into the new digital working world (self-learning systems).

    Interface Sovereignty:As the responsible point of contact for the entire organization, I proactively manage change communication and ensure employee acceptance and usability through continuous dialogue.

    I ensure that technological innovations are not just introduced but are deeply understood and utilized through a targeted communication architecture.
    Digital Communication Strategy Change Management & Transformation Digitalization

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Education

  • AI Manager Project Manager
    TÜV Nord
    Experte Digitale Etiquette & Competence KI-Manager Projektmanager
  • Microsoft 365 Certified: Fundamentals ITIL® IT Service Management Certified European eLearning Manager Professional Scrum Master I Certified Business Trainer BDVT Certified Style and Etiquette Trainer (Knigge Trainer) Certified Psychological Counselor & Personal Coach Certified Microtrainer Certified Expert for Open Educational Resources Train the Trainer Basic Studies Business Administration
    Microsoft 365 Certified: Fundamentals ITIL® IT Service Management Certified European eLearning Manager Professional Scrum Master I geprüfter Business Trainer BDVT zertifizierter Stil- und Etikettetrainer(Kniggetrainer) zertifizierter Psychologischer Berater & Personal Coach zertifizierter Microtrainer gepr. Fachexperte für Open Educational Resources Train the Trainer Grundstudium BWL

Skill set

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