About Bernard
English
Fluent
French
Native or bilingual
Experience
- bdpoDigital ConsultantCONSULTING AND AUDITSDecember 2009 - Today (16 years and 7 months)Paris, FranceListening to my clients to help them prepare or implement a corporate digital project.
Upstream: I adapt the support methodology to the needs of the project. In general, my intervention involves an analysis of the existing situation: organization, editorial policy, services, user journeys, performance (analytics, SEO...)
Establishing recommendations based on data facilitates the launch and increases the sustainability of a digital project: institutional site, brand ecosystem, corporate portal, social device...Main references: Groupe Safran, Renault Sport, Roquette Frères, Bostik# Downstream: I intervene in Support for Project Management / Proxy Product Owner to manage, remotely or on site, the stages of a corporate digital project: definition of persona / user journeys, editorial line, functional expression / backlog, creation and monitoring of performance indicators, operational management... Depending on whether your organization operates in agile or in "V-cycles", I adapt my working method. - RenaultDigital Corporate ManagerAUTOMOBILEJuly 2003 - November 2009 (6 years and 5 months)Boulogne-Billancourt, France
Responsible for the ecosystem of Renault Group sites, supported by the institutional site (renault.com)
Digital communications to targeted profiles:- International journalists: Renault Presse site (over 5,000 captive journalists).- Young audiences and the educational world: "Safety for All" site; on raising awareness of road behavior and risks.- Citizens and scientists: "mobilite-durable.org" site; reference site on responsible initiatives in the field of transport.Pilot of the Digital Communication / Marketing World Committee; integrating the group's business ecosystem (Renault.country, Dacia.country)
Launch of the Group's social actions
- Creation of the 1st Facebook pages- Creation of the Twitter account, Renaut_ LiveManagement of the portfolio of Domain Names.
Obtaining awards for renault.com:
- Grand Prix Boursoscan (Boursorama / Opinion Way) in 2007- 1st in the Qualiweb - Corporate ranking (Groupe Stratégies) in 2007.# Management of a team of 12 people, and an annual budget of 1.5 Million Euros. - OgilvyConsultant, Account managerDIGITAL AND ITOctober 2001 - June 2003 (1 year and 9 months)Paris, France
Ergonomic and functional design (pre-sales and project)
Cross-functional management of creation and development teams
Main missions and achievements:- Design of interactive strategies for Bouygues Telecom ('6e Sens' Portal) and for Thierry Mugler Perfumes- Design of a site dedicated to Formula 1 for Michelin- Redesign of the Bureau Veritas institutional site and international deployment of its ecosystem of brand sites (subsidiaries, regions, Business Units)
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