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Bernard PerelloBP

Bernard Perello

Digital Consultant, (Proxy) Product Owner, PMO

€950/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bernard

After a career in an agency, I managed Renault's Digital Corporate activities for 6 years. Since 2009, I have been putting my skills at the service of companies that wish to prepare or delegate the management of their projects.

Product Owner | Proxy Product Owner | Support for Project Management

Certified Professional Scrum Product Owner (PSPO I), I facilitate workshops in agile or traditional mode to formalize the needs of internal or external stakeholders, and I translate their expectations in accordance with user practices (User Stories).

Project Management Office (PMO)

Certified at the Practitioner level in PRINCE2 methodology, I am able to coordinate the various entities of a large-scale project, and manage the operational and decision-making bodies, which guarantee the stability of a project over time.
Experience shows that the probability of success of a project increases in the presence of an agile coach or a PMO, who ensures the efficiency of operations.

Consulting | Digital Strategy | Analysis of digital ecosystems

I support you in the evaluation of your devices (sites, social presence), and I help you choose the solutions best suited to your objectives, to make your ecosystem more efficient.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • bdpo
    Digital Consultant
    CONSULTING AND AUDITS
    December 2009 - Today (16 years and 7 months)
    Paris, France
    Listening to my clients to help them prepare or implement a corporate digital project.

    Upstream: I adapt the support methodology to the needs of the project. In general, my intervention involves an analysis of the existing situation: organization, editorial policy, services, user journeys, performance (analytics, SEO...)

    Establishing recommendations based on data facilitates the launch and increases the sustainability of a digital project: institutional site, brand ecosystem, corporate portal, social device...

    Main references: Groupe Safran, Renault Sport, Roquette Frères, Bostik

    # Downstream: I intervene in Support for Project Management / Proxy Product Owner to manage, remotely or on site, the stages of a corporate digital project: definition of persona / user journeys, editorial line, functional expression / backlog, creation and monitoring of performance indicators, operational management... Depending on whether your organization operates in agile or in "V-cycles", I adapt my working method.
  • Renault
    Digital Corporate Manager
    AUTOMOBILE
    July 2003 - November 2009 (6 years and 5 months)
    Boulogne-Billancourt, France

    Responsible for the ecosystem of Renault Group sites, supported by the institutional site (renault.com)

    Digital communications to targeted profiles:
    - International journalists: Renault Presse site (over 5,000 captive journalists).
    - Young audiences and the educational world: "Safety for All" site; on raising awareness of road behavior and risks.
    - Citizens and scientists: "mobilite-durable.org" site; reference site on responsible initiatives in the field of transport.

    Pilot of the Digital Communication / Marketing World Committee; integrating the group's business ecosystem (Renault.country, Dacia.country)

    Launch of the Group's social actions

    - Creation of the 1st Facebook pages
    - Creation of the Twitter account, Renaut_ Live

    Management of the portfolio of Domain Names.

    Obtaining awards for renault.com:

    - Grand Prix Boursoscan (Boursorama / Opinion Way) in 2007
    - 1st in the Qualiweb - Corporate ranking (Groupe Stratégies) in 2007.

    # Management of a team of 12 people, and an annual budget of 1.5 Million Euros.
  • Ogilvy
    Consultant, Account manager
    DIGITAL AND IT
    October 2001 - June 2003 (1 year and 9 months)
    Paris, France

    Ergonomic and functional design (pre-sales and project)

    Cross-functional management of creation and development teams


    Main missions and achievements:
    - Design of interactive strategies for Bouygues Telecom ('6e Sens' Portal) and for Thierry Mugler Perfumes
    - Design of a site dedicated to Formula 1 for Michelin
    - Redesign of the Bureau Veritas institutional site and international deployment of its ecosystem of brand sites (subsidiaries, regions, Business Units)

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Certifications

Skill set (15)

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