Freelancer profile translated to English.

Description

Hi! I'm Bernardo, a graphic designer and art director, Argentine based in Barcelona. I have over 10 years of experience designing branding, digital campaigns, and UX/UI assets for brands that needed to look (and sell) better.

I enjoy working end-to-end: from the creative concept to the final piece, including product photography, email layouts, landing pages, and social media content. I use Figma and Adobe Creative Suite as my foundation, and recently I've incorporated AI tools (Midjourney, Firefly, ChatGPT) to streamline the visual exploration phase without compromising quality.

I come from a background of working in agencies and companies where I had to do a bit of everything: art direction, performance design, UX/UI, and also coordinating with content and development teams. This has given me a comprehensive view of design, not just aesthetically but also in terms of business objectives.

If you have a project and need someone who can bring both visual judgment and execution capability, get in touch.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

EroSpain
Senior Creative Designer
HEALTH AND WELLNESS
January 2015 - January 2025 (10 years)
Barcelona, Spain
• - Art direction and design of visual assets for integrated campaigns (online/offline).
• - Creation of web banners, newsletters, and visuals for e-commerce.
• - Production and editing of product and lifestyle photography for use in catalogs, social media, and campaigns.
• - Design of social media content with a focus on visual identity, graphic narrative, and creative copywriting.
• - Supervision of visual style across various media and adaptation of assets for multiple platforms.
Web Design Branding Social Media Packaging Generative AI
Agencia Nilwo Marketing Digital
Senior Visual Designer
DIGITAL AND IT
January 2015 - January 2024 (9 years)
Buenos Aires, Argentina
• - Design and development of comprehensive visual campaigns for social media and digital platforms.
• - Visual leadership in creative projects, ensuring graphic consistency and alignment with brand objectives.
• - Active participation in the concept and visual execution of campaigns, in collaboration with content, social media, and development teams.
• - Supervision of design for Google Ads, Meta Ads, and websites, with a focus on performance and aesthetics.
• - Support in UX/UI design for landing pages and corporate sites, contributing to the visual experience from the early stages of the project.
Web Design Social Media UX/UI Leadership Adobe Creative Suite
PSA Industrias Pugliese S.A.
Senior Visual Designer
HEALTH AND WELLNESS
January 2015 - January 2023 (8 years)
Buenos Aires, Argentina
• - Development of internal and external communication materials: presentations, banners, emails, packaging, and print materials.
• - HTML email layout and design for digital environments with responsive adaptation.
• - Design of corporate materials, training, and support for events or launches.
• - Member and responsible in the marketing department, ensuring visual consistency, identity, and graphic quality at all brand touchpoints.
Packaging Design Web Design Design Thinking Social Media Meta Ads

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Advanced UX/UI Design
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