Freelancer profile translated to English.
Back to original languageAbout Bernardo
9 years of experience in MarTech implementations across all types of companies, from startups to corporate giants. I can confidently say there are few people with my level of knowledge and experience in the industry.
You can see my footprint in companies like S&PGlobal, Mapfre, Bankia/Caixa, Lingokids, Affinity Petcare, and Puig, as well as in agencies like Merkle and Paper & Spark.
I help companies collect, process, visualize, interpret, and activate online behavioral data with deep technical knowledge in Adobe Experience Platform CDP, Google / Adobe Analytics, Google Tag Manager (web + serverside) / Adobe Launch, BigQuery, and Looker Studio to gain customer insights, segment, activate digital marketing tools, and optimize revenue streams.
Spanish
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BernardoBravo.comFreelanceE-COMMERCEFebruary 2023 - Today (3 years and 6 months)Madrid, SpainI help companies collect, process, visualize, and interpret online behavioral data with deep technical knowledge in Adobe Experience Platform, Google / Adobe Analytics, Google Tag Manager (web + serverside) / Adobe Launch, BigQuery, and Looker Studio to gain customer insights, segment, activate digital marketing tools like Facebook Ads and Google Ads, and optimize revenue streams.9 years of experience. You can see my footprint in companies like Mapfre, Bankia/Caixa, Lingokids, Affinity Petcare, and Puig, as well as in agencies like Merkle and Paper & Spark.
- Merkle SpainSenior Data Engineer & Analytics Consultant | MarTech - Tech LeadFebruary 2022 - February 2023 (1 year)Madrid, Spain- Tech team leader for the implementation of Exponea CDP across multiple brands @ PUIG. Tech stack: Exponea CDP, GTM, BigQuery- Tech team leader for the implementation of data collection and visualization solutions @ Lingokids. Tech stack: UA, GA4, GTM, Looker Studio
- Merkle SpainData Engineer & Analytics Consultant | MarTech - CDPMarch 2021 - February 2022 (11 months)Madrid, Spain- Data collection & implementation of CDP technologies (Exponea, Adobe Experience Platform)- Web & app data collection architecture- Data analytics (Adobe Analytics, Google Analytics)- Tag management (Adobe Launch, Google Tag Manager)- GDPR consent management- MarTech R&D for the implementation of custom solutions
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Education
- Fullstack Web Development With React Online Specialization, Computer Software EngineeringThe Hong Kong University of Science and Technology2019Fullstack Web Development With React Online Specialization, Computer Software Engineering
- Technical Course in Fullstack JAVA Programming, Computer Software EngineeringEscuela de Organización Industrial2018Curso Técnico en Programación Fullstack JAVA , Computer Software Engineering
Certifications
- Server-side Tagging in Google Tag ManagerSimmer2023
- Query GA4 Data In Google BigQuerySimmer2023