Freelancer profile translated to English.
Back to original languageAbout Bernard
I help you regain control of your sales performance.
I work with general and B2B sales management teams facing complex sales, persistent underperformance, or a need for rapid structuring.
Two intervention modes depending on your challenges:
Sales Director / Transition Manager
- Structuring sales strategy, organizing teams, and securing objective achievement.
- Veryoperational intervention alongside managers and salespeople: activity monitoring, implementation of clear steering methods and tools, field training, and coaching.
- Integration of AI toensure reliable decision-making and improve result **predictability**.
Sales Coach and Trainer
- Support for managers and teams through action-training and coaching programs, directly linked to their business reality.
- Tailored, practical, and results-oriented training: sales cycle structuring, qualification, negotiation, opportunity management, sales posture, and managerial effectiveness.
- Field support to durably embed methods and ensure real skill transfer.
Objective: Improve teams and generate sustainable results, quickly.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- BealinkOPERATING PARTNERSOFTWARE PUBLISHINGNovember 2025 - Today (7 months)Paris, FranceB2B tech company in the structuring phase 2026: need to align sales strategy, field practices, and CRM tool to ensure pipeline predictability and secure growth.MandateIntervention in support of Sales Management and Sales Management to:
- Clarify sales governance
- Structure the sales cycle and steering rituals
- Align CRM, processes, and responsibilities
- Provide visibility to top management on actual performance
Achievements:- 360° diagnosis of the commercial model: manager & salesperson interviews, analysis of key opportunities (wins/losses),
- identification of gaps between discourse, practice, and CRM.
- Formalization of a common Sales Process: stages, progression criteria, qualification rules, account segmentation
- (T1/T2/T3), critical decision events.
- Alignment of steering: definition of structuring KPIs, clarification of managerial responsibilities, structuring of business reviews.
- CRM (HubSpot) alignment to make CRM a steering tool.
- Creation of Sales Playbook V1: shared repository to standardize practices and secure onboarding.
Results:- Shared vision of the sales cycle and priorities
- Better objectification of opportunities and forecast
- Process - tools - team alignment
Deliverables- Audit report (gaps & recommendations),
- Formalized sales process + CRM implementation,
- Playbook V1,
- Use cases,
- iX Campus (Incubateur)Startup Program - Sales MentorCONSULTING AND AUDITSJuly 2025 - Today (11 months)Saint-Germain-en-Laye, FranceB2B Sales Strategy & Sales Team Coaching Consultant(Part-time Operating Partner role)Missions carried out within the IXCampus incubator – Acting Head of Sales for startups and scale-ups.Operational interventions with executives and founding teams to **implement**, **take over, or turn around the sales function**, with a goal of rapid and sustainable results.
- Taking over the sales function as an outsourced Head of Sales: structuring go-to-market, prioritizing actions, and managing execution.
- Field diagnosis of sales practices: analysis of pipeline, decision cycles, qualification, conversion rates, and leak points.
- Implementing sales processes: qualification, opportunity management, forecasting, sales, and management rituals.
- Building steering tools: KPIs, dashboards, CRM, Sales Playbook, sales materials, and meeting templates.
- Operational support for sales teams: real-time coaching, meeting preparation, opportunity debriefs, and manager skill development.
- Direct support for key sales: structuring complex deals, responding to tenders, negotiations, and securing signatures.
- Deployment of AI solutions to enhance sales productivity.
- Regular reporting to executives: performance monitoring, decision-making, rapid adjustments, and gradual transfer of methods to internal teams.
- SalesScan -Trust Coach PerformSales Director & Transition Management – Performance and Training of Sales TeamsCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Paris, FranceI support executives and sales directors in structuring, transforming, and steering their sales organization, acting as a sales director, transition manager, trainer, or operational coach.I cover the entire sales cycle: strategy definition, sales plan structuring, team organization and management, recruitment, training and skill development for salespeople and managers, field animation, and performance steering (pipeline, forecast, margins).My approach is resolutely operational and results-oriented: close management, clear steering tools, proven methods, and, where relevant, the integration of digital and AI solutions to ensure reliable decision-making and secure performance.Objective: Regain control of the sales function, improve team performance, and generate sustainable results.Recent references: over 250 salespeople and managers supported, notably at Bealink, ChooseMyCompany, Offibat, Hapster, LeWagon, Iroony, etc.
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Education
- Business Management ESSEC – General Management Program2017Business Management ESSEC – General Management Program
- IT EngineeringESME Sudria2002IT Engineering