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Berkay ArasligilBA

Berkay Arasligil

Management Consultant | CX, CRM, Operating Model

€1,050/day
Bonn, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Berkay

Technology is the key to modern business success, and I am passionate about helping companies reach their full potential. With a solid background in IT software, IT projects, CRM, and project management, I specialize in implementing and optimizing IT systems that drive efficiency, scalability, and digital transformation. My goal is to bridge the gap between business requirements and technology to ensure seamless integration and sustainable growth.

Through my professional experience and master's studies, I have developed a strategic and hands-on approach to IT consulting, process digitalization, and marketing automation. In today's rapidly evolving digital world, continuous learning, adaptability, and innovation are crucial to staying competitive. Therefore, I am always keen to explore new technologies, exchange ideas, and collaborate on solutions that create real business value.
  • German

    Native or bilingual

  • English

    Fluent

  • Turkish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Globales Unternehmen aus der Tabakindustrie, Genf
    Project Manager
    RETAIL (LARGE RETAILERS)
    January 2025 - Today (1 year and 5 months)
    Project Management – Implementation of Qualtrics XM
    • Led the end-to-end implementation of Qualtrics XM for a global tobacco and consumer goods company
    • Aligned business requirements with IT implementation to ensure measurable results
    • Responsible for the entire project lifecycle: planning, scoping, integration, testing, and go-live
    • Coordinated internal and external teams in an agile setup
    • Delivered custom surveys, dashboards, and automation solutions
  • Accenture Song
    Management Consultant
    November 2024 - Today (1 year and 7 months)
    Bonn, NW, Germany
    As a Management Consultant at Accenture Song, I lead digital transformation initiatives in CRM and Experience Management, focusing on aligning business goals with IT capabilities.

    CRM Strategy and Implementation
    • Developed CRM strategies based on system analyses and customer insights
    • Assisted with vendor selection through market analysis, tender processes, and negotiations
    • Fostered user adoption and long-term value creation through post-go-live monitoring and continuous optimization
    • Utilized analytics, KPIs, and data-driven methods to optimize customer loyalty and operational processes

    Technology Consulting & Enablement in Customer Experience
    • Acted as a liaison between business and IT, translating strategic objectives into actionable technical solutions
    • Advised on AI, automation, and predictive analytics to enhance personalization and efficiency
    • Built trusted relationships with stakeholders, including C-level executives
    • Experienced with Microsoft Dynamics 365 CRM, including platform alignment, configuration, and integration planning
  • Hersteller für moderne und effiziente Klima- und Lüftungsanlagen, Wärmepumpen & Kaltwassersätze
    Implementation D365 Customer Insights - Journeys
    RAW MATERIALS INDUSTRY
    February 2024 - November 2024 (9 months)
    Administration, lead consulting for technical implementation, requirements gathering, solution design, data model adjustments, stakeholder management

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Education

  • Master of Science
    FOM University of Applied Sciences for Economics & Management
    2024
    Studiengang: Business Consulting & Digital Management (M. Sc.) Thema der Master-Thesis: "Requirements Engineering mit Hilfe durch künstliche Intelligenzen - am Beispiel der Einführung von Microsoft Dynamics 365" Module im Studiengang: - Digitalisierung von Geschäftsprozessen - Organisationale Transformation - Entscheidungsorientiertes Management - Design Thinking & Business Model Innovation - Business Consulting - Grundlagen & Methoden - Wissenschaftliche Methodik - Führung & Nachhaltigkeit
  • Bachelor of Arts
    FOM University of Applied Sciences for Economics & Management
    2021
    Studiengang: Business Administration (B. A.) Thema der Bachelor-Thesis: "Kryptowährungen und mögliche Auswirkungen auf den deutschen Finanzmarkt - eine kritische Analyse" Module im Studiengang: - Turnaround Management - Strategisches Management - Projektmanagement & IT-Grundlagen - Operatives Controlling - Marketingmanagement - Finanzmanagement

Certifications

Skill set

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