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Berenice VelasteguiBV

Berenice Velastegui

✨ Customer Relationship Expert ✨

€600/day
34 projects
Lille, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Berenice

✈️ Business & CX for 15 years, with over 10 spent deploying strategies, processes, and teams around customer relationships.

Pre-sales, demos, care, or upselling – if you're looking to structure your team or enhance skills, it's time for us to talk.

I offer interim management (covering for your lead's absence) or act as an orchestra conductor for your future successes.
From audits to strategy and operational implementation.

Let's talk now 🚀
  • Spanish

    Basic

  • English

    Conversational

  • French

    Native or bilingual

Can work on-site
Lille (up to 20km), Paris (up to 10km), Bruxelles (up to 10km), Valenciennes (up to 10km), La Seyne-sur-Mer (up to 30km)

Experience

  • Voilou.
    Organizational Performance Consultant OKR
    September 2024 - Today (1 year and 9 months)
    Lille, France
    💠 Context
    As part of the development of the Voilou agency, my arrival as an OKR coach supports the founder, Juliette Lorentz, in aligning client teams with business strategy through the Objective and Key Results methodology.

    Various services are offered, such as:
    ▫️ Global transformation
    ▫️ On-demand coaching
    ▫️ Certified training for various OKR roles (in partnership with OKR Mentors)

    💠 Missions
    ▫️ Development and implementation of an OKR methodology training program in an international context.
    ▫️ Support for teams (tactical and operational) in defining and implementing objectives and key results aligned with the company's overall strategy as an OKR Coach.
    ▫️ Implementation of an OKR tracking tool to facilitate monitoring and results evaluation.
    ▫️ Creation of various materials:
    > Definition of the offering and CRM
    > Playbooks
    > Serious Game
    > Specifications & various frameworks
    > Various templates (internal and external)
    > Various marketing content (articles, website, social media to promote services)
    > Training (Qualiopi)
    > Creation and implementation of initial processes

    💠 Clients
    ▫️Brittany Ferries
    ▫️La Française des jeux
    ▫️Accor
    ▫️Decathlon Digital
    ▫️Fondation de France
    ▫️Urssaf - Insee
  • Reconomia
    Interim Sales Director | Retailers
    RETAIL (LARGE RETAILERS)
    March 2024 - August 2024 (6 months)
    Lille, France
    💠Context
    ▫️Reconomia is a startup within the United.B group (Boulanger group located at Hub Boulanger).
    ▫️I provided interim management for the commercial unit of 6 employees (Key Account Managers, Business Developers, Account Managers) following the departure of the sales director.
    ▫️Reconomia orchestrates upstream and downstream flows, managing reconditioned home appliance products from collection to resale with a quality label.

    💠Missions
    ▫️Member of the management committee to ensure adequate commercial and transversal monitoring and reporting.
    ▫️Creation of audits, playbooks, and knowledge bases.
    ▫️Creation of knowledge bases on Notion.
    ▫️Management of a team of 5 Business Developers and 1 Key Account Manager.
    ▫️Team motivation and objective of improving the team's eNPS.
    ▫️Skill development for teams on steering tools (CRM, PowerBI, etc.).
    ▫️Challenging the performance strategy: 🏆 First achievement of outperformance objectives by the team within 2 months.

    💠Clients
    ▫️Boulanger
    ▫️Electro-Dépôt
    ▫️Auchan
    ▫️Lerclerc Occasion
    ▫️Hi Fi
    Interim Management Team Management Project Management KPIs
  • Legitbee
    Key Account Manager | Wealth Management
    January 2023 - January 2024 (1 year)
    Lille, France
    💠Context
    Legitbee enables the secure transmission of your entire estate and digital assets. A SaaS solution certified by the Superior Council of Notaries.

    💠Missions
    ▫️Account & Care (Process & Onboarding)
    ▫️Benchmark and CRM deployment
    ▫️Creation of sales materials
    ▫️Implementation of Hubspot Marketing & Sales Hub
    ▫️Management of service providers (tenders, project monitoring)
    ▫️Business & Marketing Budgeting
    ▫️Creation of onboarding videos.
    ▫️Marketing & Business recruitment plan and execution (job postings, interviews, use cases)
    ▫️Lead and trainer for 2 Business Developers/SDRs
    ▫️Project management for the Legitbee website redesign:
    > Briefs
    > Front-end monitoring with Yellowpony agency via Figma
    > Integration on Webflow

Reviews

5.0

Out of 18 ratings

SharonS

Sharon

Agitedu

Reviewed on 6/30/2020

A pleasure to work with Bérénice, which we will do again. Committed to the project, efficient, and good rapport.
K

Kilian

HAPPYWIZ - DIGITAILWISE

Reviewed on 11/14/2019

Very professional and very autonomous. A pleasure!

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