Bérénice Sourdais

Since February 2026, I have been supporting the MAETEA Institute in Azay-le-Rideau in developing its social media presence. This support began with the launch of the institute's digital communication, with the creation of its visual identity and branding on social media.

The objective is to build a coherent and professional image to enhance the services offered and strengthen the institute's local visibility.

In this context, I have worked on:

- creating the brand's visual identity on social media

- defining an editorial line adapted to the institute

- creating photo and video content directly within the institute

- producing short formats (Reels) to highlight treatments and services

- editing and optimizing videos for social media

- highlighting the institute's services, new offerings, and promotions

- planning and publishing content

The objective of this support is to build an attractive and coherent digital presence, so that social media becomes a real tool for visibility and acquiring new clients for the institute.

By highlighting the atmosphere of the place, the treatments offered, and the institute's expertise, the communication creates a strong image and entices clients to discover the establishment.

Since January 2026, I have been supporting Nova Gym Tours Centre in managing and developing their social media communication. The objective is to strengthen the club's visibility in Tours and highlight its services to attract new members and retain the existing community.

As part of this collaboration, I work directly with the club's team to implement regular, dynamic communication adapted to the expectations of social media users. The idea is to showcase the club's atmosphere, the coaches' energy, the classes offered, and the daily life of the gym to create a real connection with future clients.

Specifically, I am responsible for:

- managing and engaging the club's social media

- creating photo and video content directly within the gym

- producing short formats adapted for social media (Reels, dynamic videos)

- editing and optimizing content to maximize its impact

- highlighting coaches, group classes, and club events

- promoting offers and news to reach new prospects

- planning and publishing content

This support allows the club to have structured and professional communication, while highlighting the gym's identity and energy. Social media thus becomes a real tool for developing the club's local visibility and attracting new members.

I prioritize authentic communication, based on real content filmed directly in the club, to showcase the experience members can have daily. This helps create a dynamic and engaging image that reflects the spirit of Nova Gym Tours Centre.

Since October 2025, I have been supporting the Wake Up Form clubs in Chinon and Azay-le-Rideau in managing and developing their social media.

My goal is simple: to use social media as a lever to attract new clients and strengthen the club's local visibility.

In this support, I am responsible for:

managing and engaging social media

creating photo and video content directly within the club

editing videos and short formats (Reels) adapted for social media

highlighting the club's offers, events, and news

developing the visibility and engagement of the community

This support allows the clubs to communicate regularly, promote their activities, and reach new prospects through social media.

Thanks to this collaboration, Wake Up Form benefits from structured and dynamic communication, adapted to the expectations of social media users.