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Bérénice PerroudBP

Bérénice Perroud

Qualitative Research Officer / UX / Anthropologist

€700/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bérénice

With seven years of experience in social science research, as well as in consulting and qualitative studies, I offer to leverage my expertise as a socio-anthropologist to help you better understand your clients by deciphering their representations, practices, and expectations, in light of the socio-cultural dynamics in which they are embedded.

Passionate about understanding these often implicit phenomena, I am dedicated to applying social sciences by integrating the socio-anthropological perspective to your issues, in order to clarify them and rethink your innovation projects closer to society and the individuals who compose it.

The aim is thus to innovate models that are sometimes too detached from societal, individual, and collective realities, in order to design and promote culturally appropriate and socially sustainable projects through a holistic and scientific approach.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Freelance
    Anthropologist and Qualitative Research Officer
    January 2020 - Today (6 years and 7 months)
    Paris, France
    STUDY OFFER: Ethnographic/Exploratory Studies • Qualitative Studies • Impact Assessments

    AREAS OF INTEREST AND EXPERTISE: Anthropology of Food • Sensory Anthropology • Anthropology of Sport • Anthropology of Health • Anthropology of Development & Social Innovation • Anthropology of Organizations • Digital Anthropology •

    EXAMPLES OF COLLABORATIONS: Ethnographic study on the determinants of savings and investment of French people for an innovation studio (FR) • U&A study focused on food practices at home and away from home in the context of lockdown for a snacking restaurant chain (LUX) • Qualitative study on sports practices during lockdown (FR) • Ethnographic study on emotions related to domestic odors (UK) • Qualitative study on equestrian practices (FR) Ethnographic study on the mental load of ostomized people (DK/ US) etc...

    FOR: Red Associates • Is It a Bird • Quantum . IEA de Paris . Neo Studies • Creative Culture... / Novonordisk . Nike • Givaudan • Decathlon • BNP • Velux . Renault • Radio France • La Martiniquaise • Cereal Lovers • Coloplast etc...
  • Food Service Vision
    Consultant
    September 2018 - September 2019 (1 year)
    1 Espl. François Mitterrand, 69002 Lyon, France
    CONSULTING & STUDIES: Coordination of missions and international project management • Implementation of study protocols • Collection and analysis of qualitative data • On-site observations • Conducting interviews and recruiting respondents • Analysis and monitoring of trends in France and internationally • Potential study and definition of levers and action plans
    • Production of reports • Presentation of results and strategic recommendations STUDY AREAS AND EXPERTISE: Food innovation research for the agri-food and Horeca sectors • Study of bakery cultures in Scandinavia, Germany, Italy, and Spain
  • Institut Paul Bocuse Research Center
    Researcher
    September 2017 - February 2018 (5 months)
    1 Espl. François Mitterrand, 69002 Lyon, France
    RESEARCH: Review of a research project aimed at understanding the socio-cultural uses and practices around Take Away consumption among 18-30 year olds, in France, Mexico, and the United States. ACHIEVEMENTS: Literature review • Theoretical and analytical framework • Fieldwork: qualitative interviews and focus groups • Writing and presentation of a report • Publication

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Education

  • Master in Anthropology : Cultural Differences and Transnational Processes, Socio-Cultural Anthropology
    Universitat Autònoma de Barcelona
    2016
    Master in Anthropology : Cultural Differences and Transnational Processes, Socio-Cultural Anthropology
  • Bachelor in Global Studies and International Development
    Roskilde University
    2014
    Bachelor in Global Studies and International Development

Skill set

Categories

  • Other