Freelancer profile translated to English.

Description

Communication & Brand Identity Consultant, I help companies create strong and coherent universes, from logo to social media strategy.

With experience in agencies and large corporations (Adobe, Braun, BYD, CFAO Mobility), I combine strategic vision and artistic direction to build impactful, structured brands ready to grow.

Visual Identity • Graphic Charter • Social Media • Artistic Direction • Brand Launch

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km), Orléans (up to 10km)

MISSION V.I.E
HEAD OF COMMUNICATION AND MARKETING
AUTOMOBILE
October 2024 - October 2025 (1 year)
Libreville, Gabon
Strategic and operational management of the launch of BYD, a 100% electric automotive brand, in the Gabonese market.

• Definition and implementation of the launch strategy: specifications and 360° communication plan.
• Direction of digital strategy: social media, content creation, artistic direction, and sponsored campaigns.
• Production of communication materials (print & digital): roll-ups, advertising, corporate presentations, and web content.

Events
• Organization and full management of the official press conference: editorial design, media selection, management of speeches and Q&A.
• Direct coordination with headquarters, BYD Africa Director China, and BYD China sales team: message validation and agenda structuring.
• Supervision of scenography, setup, logistics, and management of teams and service providers.
• Organization of the official launch evening: concept, scenography, operational coordination, and protocol management.
• Supervision of the BYD stand at the China-Gabon Trade Show (Baie des Rois): space design, staging, and local team coordination.

Operational Management & Coordination
• Service provider management.
• Budget management: planning, negotiation, and cost optimization.
• Collaboration with sales teams: sales support tools, briefings, and field support.
• Drafting of global specifications and strategy deployment across all media.

Analysis & Strategic Watch
• Market benchmarking, competitive analysis, and identification of growth opportunities.
Project Management Event Management Communication Strategies growth-strategy Marketing
HK STRATÉGIES
SOCIAL MEDIA CONSULTANT
PRESS AND MEDIA
August 2021 - March 2023 (1 year and 7 months)
Paris, France
Client portfolio: Adobe France, King C. Gillette, Braun, Onyx Bricolage, Russell Hobbs, Smile Direct Club, Ariel France, The European Union…

• Development and writing of editorial calendars (LinkedIn, Instagram, Facebook, Twitter/X)
• Community management, moderation, and engagement
• Monthly and annual reporting: KPI analysis, strategic recommendations
• Coordination with the influence team and creative/production teams
• Creation of visuals for social media (static, stories, carousels…)
• Content strategy definition: production, monitoring, and optimization
• Editorial and social media strategy consulting
• Client relationship management: support, follow-up, recommendations
• Supervision of service providers and suppliers
• Implementation of sponsored campaigns & coordination with agencies (Social Media, SEO, SEA/Google Ads)
• Response to calls for tender (writing, strategy, presentation)
• Organization of press events & product launches
• Project and budget management, and overall coordination
Digital Marketing Social Media Strategist agile-project-management Influencer Marketing Project Management
SERVIER
DIGITAL COMMUNICATION OFFICER
MEDICAL
December 2019 - July 2020 (7 months)
Suresnes, France
Content creation for social media (LinkedIn, Twitter, and Facebook)
Video production on Playplay
Creation of infographics and visuals for social media
Social media campaign monitoring
Campaign reporting and KPI analysis
Graphic design for the 2019 Activity Report for the Sponsorship Department… more
Communication Strategies Graphic Design digital-marketing Social Media Strategist