Freelancer profile translated to English.
Back to original languageAbout Bérénice
I support brands in all their communication strategy issues.
Branding, 360° advertising, communication plans, internal communication, employer branding, or content creation, I manage projects from strategic thinking to their completion. Autonomous and curious, whether in an agency or client-side, I enjoy discovering new worlds, new people, and tackling new subjects. And because I sincerely believe that to be heard and to make an impact, one must be genuine, I am committed to building complete and coherent brands that are authentic and true to their DNA.
For a helping hand or long-term support, I would be delighted to chat with you!
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- TBWA\CORPORATEAccount DirectorENERGY AND UTILITIESOctober 2018 - May 2020 (1 year and 7 months)Paris, FranceClient management on specific projects:- Production of a film showcasing the societal involvement of a major energy player in its country- Production of 12 motion design films illustrating the activities of the same group: documentary research, briefs, creative monitoring, production management, recordings, adaptation into foreign languages, delivery.- Implementation of an internal communication campaign for a French industrial group.
- LonsdaleProject ManagementDIGITAL AND ITJanuary 2020 - August 2020 (8 months)Paris, FranceSupport on brand and communication topics:- Response to a brand architecture pitch for a hotel group- Redefinition of a brand signature and explanatory narrative for a player in the energy sector.
- Le ParisienCommunication Manager Paris ParadisPRESS AND MEDIAMarch 2019 - October 2019 (7 months)Paris, FrancePARIS PARADIS 2019 - September 27, 28, 29, Jockey Disque, Hippodrome d'AuteuilCOMMUNICATION MANAGER for the second edition of Le Parisien's festival- Development and implementation of the communication plan (social media, billboards, radio, press valued at €4.1M) with the objective of making the festival known to ensure its longevity and attract attendees.- Work on the festival's positioning, its graphic identity, and the programming of activities.- Development of editorial content with Le Parisien's editorial team.- PR management with a dedicated agency.- Assistance in partner sourcing with the sales department.- Communication budget management.- Cross-communication management with service providers and advertisers.- Management of a production assistant, an artistic director, a community manager, and transversal management of internal teams.Results: 15,000 festival-goers attended an event in a location unknown to the general public and enjoyed 3 days of concerts (The Avener, Clara Luciani, Eddy de Pretto, among others), high-quality comedy shows (Roman Frayssinet, Marina Rollman, etc.), numerous activities, free conferences, fun workshops, outdoor activities, and unique free walks to bring nature into the city and rethink daily habits.
Recommendations
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Education
- Master in Marketing - Brand Development and B to BNEOMA Business School20116 mois 2011: échange à Buenos Aires (UCA) Sujet de mémoire : "Le packaging, élément de socialisation de la marque" Equipe vainqueur du SEMSI 2010
- Master in Communication and MediaLa Sorbonne Paris IV2009Reçue avec honneurs Sujet de mémoire : "La transgression comme vecteur de moral dans les séries Weeds et Hard"