Freelancer profile translated to English.
Back to original languageAbout Bérengère
Turn your audience into customers through strategic UGC.
With a business school degree and solid experience as a marketing manager, I help brands (beauty, childcare, decoration, lifestyle) create authentic content that doesn't just look good, but converts.
Under my creative identity Bery.Media (@monappart_lyonnais), I leverage my strategic expertise to boost your digital performance. My approach is twofold:
The Marketer's Eye: Analysis of your pain points, conversion-oriented scripting (impactful hooks, structured video body, effective CTAs), and ROAS optimization.
The Creator's Eye: Production of high-definition videos (9:16) and lifestyle photos within my Lyon apartment, an aesthetic and warm setting ready to showcase your products.
My "Turnkey" Services:
- UGC Video (TikTok, Reels, Shorts): From script conception to final editing with subtitles and sound design.
- Whitelisting & Spark Ads: Content optimized for your paid advertising campaigns.
- Lifestyle Photo Shoots: Packshots staged for your website or social media.
- Usage rights included: For worry-free use across all your platforms.
Why Collaborate With Me?
Working with me means ensuring content that respects your brand image while speaking your target audience's language. Responsive and proactive, I adapt to your briefs to deliver scroll-stopping visuals.
Ready to boost your next campaigns? Let's discuss your goals!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Ctm StyleMarketing and Communication ManagerFASHION AND COSMETICSSeptember 2014 - September 2019 (5 years)Lyon, FranceSales:- Operational follow-up of Key Accounts- Preparation of pre-season client meetings- Preparation of sales seminars and collection presentationsMarketing:- Implementation of commercial and marketing actions- Management of brand portfolio strategy- Development of sales and communication tools- Oversight of catalog creation and production- Management of licensing requests (Freegun, Rica-lewis, L'Amour est dans le pré, Scènes de Ménage...)Events:- Participation in the Lingerie Trade Show
- ibis hotelsWaitressHEALTH AND WELLNESSJanuary 2014 - March 2014 (2 months)Londres, United KingdomIn London, a 3-month experience to learn about another culture and improve language skills.
- Aitherena LtdMarketing AssistantCONSULTING AND AUDITSNovember 2013 - December 2013 (1 month)Londres, United KingdomTwo-month internship in London for the launch of a web-based company.Events:• - Organization of the launch party: supplier quotes, venue visits (Victoria & Albert Museum, Hampton Court Palace...), complete organization of the evening's events
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Education
- Master 2 Brand Strategy, Innovation and New Product Launch, Marketing and Business ManagementIDRAC Lyon2013Master 2 Stratégie de Marque, Innovation et Lancement de nouveaux produits, Marketing et gestion des entreprises
- MASTER 1 Marketing and Business Management, MarketingIDRAC Lyon2012MASTER 1 Marketing et Gestion des Entreprises, Marketing