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Bérengère JacquelinBJ

Bérengère Jacquelin

Influence & social media specialist

€400/day
1 project
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bérengère

✍🏻 What I do:
I put my communication skills to work for companies.

🚀 My areas of intervention:
✔️ Development and implementation of digital commercial strategies
✔️ Design and creation of editorial content for the web:
- Blog articles
- Articles optimized for natural referencing (SEO)
- Content for social networks
- Newsletters
- SMS campaigns,
- Press releases
- Writing influencer partnership emails
- Design and writing of briefs
✔️ E-commerce optimization and management: merchandising and site ergonomics
✔️ Mastery of CRM tools: I write, integrate and optimize newsletter mailings.
✔️ Social media management (Instagram, Facebook, Linkedin): advice, implementation of strategies, writing, publication, moderation.
✔️ Support and management of influence campaigns.
✔️ Management of press campaigns.


↪️ How I do it:
I support companies in setting up, developing and optimizing their visibility on the web: from setting up their social media strategy, to designing and writing content for their site, content distribution, influence campaigns and press relations management.

👀 Why I do it:
I am fortunate to have had diverse and enriching experiences in different sectors that are close to my heart: fashion, wine, design, children.
E-commerce manager, Social Strategist, Influence and PR manager: my various positions have made me a multi-potential person (some would say "Swiss Army knife") in the world of marketing and digital communication.

💫 Engaged and passionate chatterbox, I take the projects that are offered to me to heart.
I like to immerse myself in products/services and universes in order to create the best possible strategies and content.

Looking forward to discovering your projects and supporting you!
  • English

    Fluent

  • German

    Basic

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 50km)

Experience

  • Asphalte
    PR & influence Manager
    FASHION AND COSMETICS
    June 2022 - October 2023 (1 year and 5 months)
    Bordeaux, France
    Press Relations:
    - Reflection and deployment of the PR strategy with the PR agency
    - Management and deployment of PR projects: press events, press trips, press office, verification of press releases, implementation of tools
    - Management of the PR communication plan & brand language elements according to brand news, H & F line
    - Management of product gifting

    Influence:
    - Reflection & writing of influence & partnership strategies for the women's and men's line in accordance with the communication plan.
    - Identification of relevant influencer profiles for each communication angle
    - Identification of the most relevant partnerships for the brand
    - Project management from A to Z on influence, accompanied by the PR & influence intern: exchange with influencers/agents, maintenance of the follow-up file, writing and implementation of briefs, management of invoices etc."
    - Partnership project management: contacts, team coordination, implementation etc
    - Performance analysis
    Influence marketing Influence campaign Press relations influencer relations Communication strategy Project management Content writing
  • Asphalte
    Social Strategist
    FASHION AND COSMETICS
    December 2021 - May 2022 (6 months)
    Bordeaux, France
    > Implementation of social media & influence strategies

    • Social Media:
    - Review and rewriting of the strategies of the entire Asphalte social media ecosystem for the Men's & Women's line: Instagram, Facebook, Youtube.
    - Deployment of the Linkedin strategy
    - Monitoring and review of editorial calendars and CM of different networks: Instagram, Facebook.
    - Reflection on Men's, Women's & Brand campaigns to propose the best social media variations.
    - Management of the LinkedIn editorial calendar and asset production.

    • Influence:
    - Reflection & writing of influence & partnership strategies for the Women's & Men's line.
    - Identification of the most relevant influencer profiles or partnerships depending on the campaigns.
    - Project management from A to Z on influence.
    - Budget management.
    Social networks Social Media Communication strategy Influence campaign Project management
  • Asphalte
    Manager of community relations
    FASHION AND COSMETICS
    March 2021 - December 2021 (10 months)
    Bordeaux, France
    > Embody the brand, grow the Asphalte Men's community, create conversation on the networks, maintain a solid link with the community by conveying the brand's messages.
    > Be the voice / spokesperson for the brand on the networks.

    • Social media:
    - Management of social media calendars and content distribution: Facebook, Instagram, LinkedIn & Tik Tok
    - Development and implementation of the LinkedIn strategy
    - Reporting and data analysis.

    • Community Management:
    - Responses to all organic and paid comments Disqus (blog), Youtube, Facebook, Instagram & TikTok.
    - Animation & community management.

    • Influence
    - Implementation and management of Men's & Women's influence partnerships
    Social Media Communication strategy Partnership management Influence marketing influence Community management Project management Writing

Reviews

5.0

Out of 1 rating

M

Magali

AUBERGE QUEBECOISE

Reviewed on 9/12/2020

Bérengère knows how to understand the issues of her mission, transform them into an effective action plan. She proposes, acts and corrects. An excellent collaboration.

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Education

  • LiveMentor
    Copywriting
    2020
  • ESMOD École Supérieure des Arts et techniques de la Mode
    MM2
    2010

Skill set

Categories