About Bérengère
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French
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Experience
- AsphaltePR & influence ManagerFASHION AND COSMETICSJune 2022 - October 2023 (1 year and 5 months)Bordeaux, FrancePress Relations:- Reflection and deployment of the PR strategy with the PR agency- Management and deployment of PR projects: press events, press trips, press office, verification of press releases, implementation of tools- Management of the PR communication plan & brand language elements according to brand news, H & F line- Management of product giftingInfluence:- Reflection & writing of influence & partnership strategies for the women's and men's line in accordance with the communication plan.- Identification of relevant influencer profiles for each communication angle- Identification of the most relevant partnerships for the brand- Project management from A to Z on influence, accompanied by the PR & influence intern: exchange with influencers/agents, maintenance of the follow-up file, writing and implementation of briefs, management of invoices etc."- Partnership project management: contacts, team coordination, implementation etc- Performance analysis
- AsphalteSocial StrategistFASHION AND COSMETICSDecember 2021 - May 2022 (6 months)Bordeaux, France> Implementation of social media & influence strategies
- Social Media:
- Review and rewriting of the strategies of the entire Asphalte social media ecosystem for the Men's & Women's line: Instagram, Facebook, Youtube.- Deployment of the Linkedin strategy- Monitoring and review of editorial calendars and CM of different networks: Instagram, Facebook.- Reflection on Men's, Women's & Brand campaigns to propose the best social media variations.- Management of the LinkedIn editorial calendar and asset production.- Influence:
- Reflection & writing of influence & partnership strategies for the Women's & Men's line.- Identification of the most relevant influencer profiles or partnerships depending on the campaigns.- Project management from A to Z on influence.- Budget management. - AsphalteManager of community relationsFASHION AND COSMETICSMarch 2021 - December 2021 (10 months)Bordeaux, France> Embody the brand, grow the Asphalte Men's community, create conversation on the networks, maintain a solid link with the community by conveying the brand's messages.> Be the voice / spokesperson for the brand on the networks.
- Social media:
- Management of social media calendars and content distribution: Facebook, Instagram, LinkedIn & Tik Tok- Development and implementation of the LinkedIn strategy- Reporting and data analysis.- Community Management:
- Responses to all organic and paid comments Disqus (blog), Youtube, Facebook, Instagram & TikTok.- Animation & community management.- Influence
- Implementation and management of Men's & Women's influence partnerships
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Education
- LiveMentorCopywriting2020
- ESMOD École Supérieure des Arts et techniques de la ModeMM22010