Freelancer profile translated to English.
Back to original languageAbout Bérengère
Art Director & Brand Identity Expert – 8+ years of experience
I'm Bérengère, founder of Berga Studio, a passionate art director based in Paris. For over 8 years, I've been helping brands create and redesign custom visual identities, designed to stand out and make a lasting impression.
💡 My Expertise:
Branding & Visual Identity: logo design, graphic guidelines, brand universe.
Illustration & Typography: creation of unique elements that give character to each project.
Global Design: web design, editorial design, packaging, motion design… for a consistent image across all media.
🎯 My Added Value:
A creative universe that combines aesthetics, strategy, and storytelling.
A collaborative approach: each identity is the result of close collaboration with my clients.
The ability to translate your values and vision into a strong and lasting visual universe.
📌 Goal: To create an identity that is not just beautiful, but speaks to your audience, evokes emotion, and positions you as a leader in your market.
Ready to make your brand shine?
Contact me and let's build a visual universe together that will make all the difference.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LAMOJIArt DirectorHEALTH AND WELLNESSJune 2023 - June 2023Paris, FranceComplete Visual Identity Redesign – Goliate (intimate care)Goliate entrusted me with the mission to completely modernize its brand identity to align its image with its positioning and its range of natural ingredient-based products.My intervention:Creation of a new, redesigned logo to reflect the brand's values, more organic, with softer lines.Revisiting the iconic illustration to enter a more natural, yet colorful universe, while reflecting the nature of the products and sensuality.Implementation of a consistent art direction: color palette, typography, harmonized graphic universe.Highlighting the natural and authentic aspect of the range, while maintaining a strong visual identity.Result: a modernized, differentiating, and more attractive image, which strengthens Goliate's credibility in its market and attracts a discerning clientele.
- Berga studioIndependent Art DirectorARTS AND CRAFTSMarch 2023 - Today (3 years and 3 months)Paris, France- Visual Identity Creation for Cabane 47- Visual Identity Creation for Jeannette- Business Cards- Illustration and logo for LADB t-shirt- Creation of social media templates for the WAVY brand- Visual Identity and Packaging for the intimate care brand Goliate- Logo design for Rugby Club ArchepontainBerga Studio is a creative studio based in Paris,specializing in: Visual Identity, Illustration, Editorial Design, Web Design, Packaging
- nailmaticGraphic Designer, E-commerce ManagerJanuary 2019 - May 2023 (4 years and 4 months)Île-de-France, FranceGraphic Studio:- Guardian of the brand image, Visual Identity. Collaboration with the Marketing and Communication department, production of deliverables for all media.- Graphic production of various print & web communication materials (Catalog, Leaflet, Merchandising, Window Display, Social Media…)- Packaging (Creation & Execution) for adult and children's ranges.- Photo retouching, Photo montage, Packshots- Project management: Conception - Creation - Printing Management of external service providers to ensure production E-commerce, Digital Operations Management:- Support for the development of e-commerce sites nailmatic.com and nailmatic.com/us (Prestashop) In collaboration with the digital agency and copywriter/E-store manager- Content integration: Creation of banners, product sheets, graphic elements related to the site.- Creation, programming, sending of Newsletters (Shopimind)- E-commerce operations (Spread)
Reviews
K
Kevin
Rugby Club Archepontain
Reviewed on 6/17/2023
J'ai pris contact avec Bérengère pour la refonte du logo de mon association sportive.
Bérengère a été à l'écoute de notre projet, et s'est montrée patiente et très réactive.
Le rendu final nous convient parfaitement. Je n'hésiterai pas à refaire appel à elle si besoin.
Merci Bérengère !
Morgan
LAMOJI
Reviewed on 6/13/2023
A truly talented and effective Art Director.
Creative, full of ideas, professional, kind, and attentive, Bérengère possesses a real talent that not everyone has.
Bérengère was able to understand our expectations and grasp our rather complex universe to offer us a new identity in record time, with an ultra-high quality and differentiating approach. We couldn't have asked for more.
Equally comfortable with creating a new logo, print work, or illustrations, Bérengère was able to create an entire brand universe from A to Z and will undoubtedly be a major asset for your company, making a difference for your brand.
Therefore, for us, this is a more than positive collaboration that we hope to continue long-term, and that's why we can only warmly recommend Bérengère.
Thanks again!
Recommendations
CB
LG
+1
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Education
- Graphic Designer, Graphic Design and Applied ArtsLISAA2014Concepteur Designer Graphique, Design Graphique et arts appliqués