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Bérangère LebonBL

Bérangère Lebon

Copywriting & Communication

€500/day
Bernay, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Bérangère

Nearly 20 years of experience in communication and marketing, both in agencies and client-side. What drives me: giving meaning, creating connections, telling great stories.

In 2018, I took a career break for 2 years to dedicate myself to my most beautiful project: making a baby and accompanying him on his life journey for 15 months.

Then, in early 2020, I chose to go freelance to best reconcile my professional projects and my family life. I then turned to editorial content for various marketing acquisition channels. My main client offered me a permanent contract, which I accepted. My work-life balance was respected: part-time (4/5) and remote work.

In 2023, I took another career break for another best project: making a second little person and watching her grow by my side for 16 months before returning to work.

When I was little, I didn't really know what I wanted to do when I grew up. I still don't really know today! But what I am sure of is that I love to write, talk, share, support - others, projects, ideas - create, imagine, invent. I also really, really love people, the relationships to weave and untangle, beautiful stories...

What I can do:
• Develop 360 communication strategies (editorial content, PR, events, partnerships, influence, social media)
• Coordinate external communication projects, from conception to execution
• Build and promote a brand identity
• Manage a team with kindness, transmit with passion
• Solve problems (always a plan B, C, or D!)
• Write, proofread, polish
• Speak English
• And then write, write, write...

What I am:
• Organized
• Autonomous
• Pragmatic
• Creative
• Proactive
• Enthusiastic
• Full of convictions

I also have a blog: unefillevegetale.com
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • ZAVA
    FR Senior Marketing Content Manager
    HEALTH AND WELLNESS
    February 2020 - Today (6 years and 4 months)
    Bernay, France
    Responsible for editorial content for the French website (SEO, Email, PPC, Content, Social Media, Localization, UX)
    • Design and write engaging marketing, editorial, and SEO content
    • Define, manage, and deploy the content marketing and editorial strategy for the French market
    • Adapt messages to different channels and audiences
    • Ensure the quality and consistency of the tone of voice
    • Optimize content based on user data and insights
    • Collaborate closely with SEO, Marketing, PR, Email, UX, and Product teams
    • Plan and prioritize content initiatives
    • Manage, support, and develop junior and freelance profiles
    Content marketing Editorial content Content marketing Copywriting Web writing
  • Ankorstore
    FR Content Manager
    February 2020 - May 2021 (1 year and 3 months)
    Copywriting mission for the launch of the website www.ankorstore.com, in French, naming of categories and titles of the site's structure.
    Copywriting
  • LABORATOIRES NYM
    Marketing Communications Consultant
    February 2018 - February 2018
    Strategic advice for visual consistency and content standardization for the Instagram account of Nym laboratories: https://www.instagram.com/laboratoires.nym
    Communication strategy Brand content Digital communication

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Education

  • Sociology Degree
    University of Caen Lower Normandy
    2003
  • Master's in Global Business Communication
    ISCOM
    2006

Certifications

Skill set

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