About Bérangère
French
Native or bilingual
English
Fluent
Experience
- ZAVAFR Senior Marketing Content ManagerHEALTH AND WELLNESSFebruary 2020 - Today (6 years and 4 months)Bernay, FranceResponsible for editorial content for the French website (SEO, Email, PPC, Content, Social Media, Localization, UX)
- Design and write engaging marketing, editorial, and SEO content
- Define, manage, and deploy the content marketing and editorial strategy for the French market
- Adapt messages to different channels and audiences
- Ensure the quality and consistency of the tone of voice
- Optimize content based on user data and insights
- Collaborate closely with SEO, Marketing, PR, Email, UX, and Product teams
- Plan and prioritize content initiatives
- Manage, support, and develop junior and freelance profiles
- AnkorstoreFR Content ManagerFebruary 2020 - May 2021 (1 year and 3 months)Copywriting mission for the launch of the website www.ankorstore.com, in French, naming of categories and titles of the site's structure.
- LABORATOIRES NYMMarketing Communications ConsultantFebruary 2018 - February 2018Strategic advice for visual consistency and content standardization for the Instagram account of Nym laboratories: https://www.instagram.com/laboratoires.nym
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Education
- Sociology DegreeUniversity of Caen Lower Normandy2003
- Master's in Global Business CommunicationISCOM2006
Certifications
- Prevention and Civic Aid Level 1 PSC1French Red Cross
- 2 day Content Design Fundamentals courseContent Design London2023