BJAbout Benson
Need someone who can turn browsers into buyers and followers into fans?
I help authors, entrepreneurs, and small business owners grow their digital presence through strategic social media, content creation, and web design that drives results.
With over 15 years of experience across Nigeria, the UK, and the U.S., I bring a well-rounded, global perspective to every project. I understand what works, and how to make it work for your audience.
What I bring to the table:
✔️ End-to-end social media management (Instagram, Facebook, LinkedIn, TikTok)
✔️ Eye catching content design using Canva, Figma & Reels
✔️ Facebook & Instagram ad campaigns with performance tracking
✔️ WordPress websites that are fast, responsive & conversion ready
✔️ Niche marketing support for book launches, product promos & personal brands
You won’t just get a freelancer, you’ll get a reliable, creative partner who cares about your results as much as you do.
Let’s work together to elevate your brand and get you the attention you deserve.
English
Native or bilingual
French
Conversational
German
Conversational
Remote only
Primarily works remotely
Experience
- Erie Insurance GroupWeb Design Consultant & Social Media ManagerAugust 2023 - December 2023 (4 months)Redesigned websites and handled digital content for five U.S. insurance brands (USLI, Lemonade, Combined, etc.). Delivered mobile-first designs, improved usability by 97%, and increased conversion rates by 38% through performance-focused social media campaigns.
- Naija Indie Authors HubSocial Media Manager & Book MarketerPUBLISHINGJune 2022 - August 2023 (1 year and 3 months)Managed social media content, book launch campaigns, and marketing materials for 15+ Nigerian authors. Designed eBook layouts, book trailers, and promotional graphics. Tripled average author visibility within 90 days through tailored strategies and engagement campaigns.
- AuthorReach UKFreelance Content & Social Media StrategistJanuary 2024 - April 2024 (4 months)Created content strategies, visuals, and launch campaigns for UK-based self published authors. Built monthly calendars, designed high engagement posts, and helped boost pre orders by 240% during active campaigns.
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Education
- Certificate in Digital Marketing StrategyUniversity of Oxford – Saïd Business School (Online)2025An intensive online executive course covering strategic marketing planning, data driven decision making, customer journey mapping, and brand positioning. Developed skills in market segmentation, campaign measurement, and cross channel marketing execution.
- B.Sc. in MarketingUniversity of Lagos2024Completed a comprehensive degree focused on marketing principles, consumer behavior, advertising, and brand communication. Gained a strong foundation in business strategy and modern marketing techniques, with exposure to digital platforms and campaign management.
Certifications
- Certified Digital Marketing Professional (CDMP)Digital Marketing Institute (DMI), UK2024