Freelancer profile translated to English.

Description

Are you an SME, mid-sized company, growing scale-up, or startup looking to structure your marketing, manage your digital presence, or launch a new product without hiring a full-time CMO or Digital COO?

I offer my expertise in digital strategy, operational management, and transition management with complete flexibility.

What I bring:

🎯 20 years of experience in digital marketing and operational management (NRJ, Prisma Media), with tangible results.

🎯 Dual role as Fractional CMO and Digital COO: strategy and execution, both at the same time.

🎯 Data-driven and ROI-focused approach: data unit, decision-making dashboards, performance monitoring.

Recent missions:

Operational B2B marketing infrastructure in 3 months for an adtech client, generating first inbound leads.
Design of the Jobtoo support platform: complete step-by-step customer journey scripting, design of progressive exercises, and integration of AI coaching alongside human coaching. From an idea to a structured and operational product.

What I can help with:

✅ Transition Management CMO or Digital COO

✅ Acquisition and Growth

✅ Marketing Structuring and Team Management

✅ Integration of AI in Marketing and Product Processes

Available for fractional, full-time, and transition management assignments.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Indépendant
Digital Marketing Consultant - Freelance CMO & Digital COO
CONSULTING AND AUDITS
June 2025 - Today (1 year and 2 months)
Paris, France
Supporting B2B startups and scale-ups in the adtech and HRtech sectors, as well as SaaS platforms in their launch phase.

Definition of comprehensive marketing strategies: product positioning, user journey, value proposition.

Operational deployment: SEO, lead generation, campaign optimization, analytics, and performance tracking.
Structuring and coordination of specialized freelance teams (SEO, analytics, acquisition).

Integration of AI into product journeys to maximize value delivered to users.
Support for digital platforms in their launch and development phases
Product Development Generative AI Digital Strategy & Innovation Product Strategy Team Management
E-NRJ
DIGITAL MARKETING DIRECTOR / OPERATIONS DIRECTOR
PRESS AND MEDIA
January 2018 - August 2024 (6 years and 7 months)
Paris, France
- Development of digital business (internal growth and external distribution) Product evolution (websites and apps)
- Management of the marketing team (Product, Analytics, Distribution)
- Implementation of the data unit (audit, tenders, recruitment, management)

RESULTS: +20% search engine traffic, +25% podcast consumption, integration of new skills (data) into the team, creation of 10 Tableau dashboards for the Board and operational staff
Team Management Web Marketing Strategy Data Visualization Product Development Traffic Acquisition
E-NRJ
DIGITAL MARKETING MANAGER
PRESS AND MEDIA
January 2012 - December 2017 (5 years and 11 months)
Paris, France
For the brands NRJ, Nostalgie, Chérie FM, R&C, and NRJ Play

- Recruitment and structuring of a multidisciplinary team
- Business development: YouTube channels, thematic websites, SEO strategy - Implementation of ROI-driven marketing performance monitoring

RESULTS: From 0 to 700M video views in 2 years, +50% editorial SEO traffic, -40% marketing costs, complete overhaul of the digital ecosystem
Growth Marketing Traffic Acquisition Team Management