Freelancer profile translated to English.
Back to original languageAbout Benoit
Expert CRM & Email Developer with over 10 years of experience creating high-performing email campaigns for major brands.
For over a decade, I've been assisting international brands and agencies in designing, integrating, and sending their CRM campaigns.
My approach is based on technical precision (HTML development, integrations, responsive design) and strategic vision (automation, segmentation, deliverability).
I have participated in large-scale projects — with operational scopes of 14 million contacts and 6 million daily sends, with dispatches in over 20 countries and in 18 languages.
Today, through Send My Emails, I help companies design better, send better, and perform better.
Emailing Portfolio:
Companies I've worked with: Meetic, Bandai Namco Europe, Virtuo, Quitoque, Thomas Cook, Lilly, Canon, OpenIP, Do List, Campsider, Le Ciré Jaune, Odyssée RH, Adopte Un Brasseur, Se Loger, Greenly, Oliver, PriceCheck, Le Ciré Jaune...
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MEETICCRM ConsultantENTERTAINMENT AND LEISURESeptember 2021 - Today (4 years and 9 months)• Creation and sending of CRM communications from the Adobe Campaign Neolane tool• Participation in the reflection and redesign, in HTML, of key customer lifecycle sequences• Integration of 6 new languages to the existing 200 broadcasts (emails and push)• Agile project management with JIRA, participation in AGILE rituals, maintenance of the product backlog• Migration of the Adobe Campaign stack to a proprietary CRM• Testing, Acceptance, Deployment• Database: 14M contacts• Operational scope: 8 distinct brands, 2 different positioning Core vs Senior, 21 countries, 18 languages, 6M emails sent per day• Tools used: Adobe Campaign Neolane, Airship, Dartagnan, Gitlab, Bamboo, JIRA
- VirtuoCRM ManagerTRAVEL AND TOURISMApril 2021 - July 2021 (2 months)• Management and creation of campaigns, HTML emailings, push, and in-app messages• Measurement of campaign performance by monitoring key indicators: deliverability, open rates, click rates, conversion rates• Contribution to CRM projects (referral programs, NPS, new country launches, etc.)• Database: 400K contacts• ESP: Leanplum
- SARL Send My EmailsFounderCONSULTING AND AUDITSMay 2019 - Today (7 years and 1 month)Saint-Jean-de-Luz, FranceExpert CRM & Email Developer — I help brands design, code, and deliver high-performing campaigns at scalehttps://sendmyemails.com/
Reviews
Recommendations
CD
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Education
- Master 2 Marketing and Sales, CRM and Data Mining SpecializationISEM MONTPELLIER2016Sujet de mémoire : Data-driven marketing, le marketing piloté par la data
- Master 1 Marketing and Sales, CRM SpecializationISEM MONTPELLIER2015Sujet de mémoire : La fidélisation client, facteur de différenciation pour les entreprises