Freelancer profile translated to English.
Back to original languageAbout Benoit
Marketing professional with over 15 years of experience, I support you in the design and execution of your commercial strategy, from segmentation and needs analysis to point-of-sale activation, including product communication development.
Specializing in Fast-Moving Consumer Goods (FMCG), I have worked with major players in the sector (P&G, Unilever, Nestlé, Ferrero) and master the essential techniques and practices for a successful innovation strategy.
Depending on your needs, your internal resources, and the urgency of your challenges, I offer a flexible approach based on a proven process:
- Analysis of the existing situation: data availability and quality, internal skills, history, competitive positioning, consumer perceptions, segmentation, etc.
- Development of a strategy broken down into several phases: 6 months, 2 years, 5 years
- Acquisition of additional resources, data, and skills necessary for strategy execution
- Execution itself: creation of advertising content, definition of a launch plan and promotional calendar, business case for negotiations with distribution, etc.
I can fulfill this role full-time or from 2 days a week, on-site or remotely.
German
Basic
Spanish
Conversational
English
Native or bilingual
Thai
Conversational
Dutch
Conversational
French
Native or bilingual
Can work on-site
Bruxelles (up to 50km), Bruxelles (up to 60km), Charleroi (up to 30km), Namur (up to 30km)
Experience
- B-InnoMarketing ConsultantCONSULTING AND AUDITSNovember 2019 - Today (6 years and 7 months)Bruxelles, BelgiumContent marketing, social media audit, and inbound strategy missions for NGOs active in environmental protection.- Creation of Facebook, Twitter, Instagram content to grow follower count and engagement for crowdfunding purposes- Development of a social media playbook to maintain follower growth and improve KPIs- Writing of the vision, mission, and web content to boost follower growth efforts
- NielsenVice President, Client Consulting EuropeCONSULTING AND AUDITSJuly 2007 - September 2019 (12 years and 2 months)Bruxelles, Belgium📋 Daily management of Nielsen BASES Activation Consulting operations in Europe📋 Leading a team of 5 managers/directors and 20 employees to deliver strategic product launch recommendations to FMCG clients✅ Design of the overall strategic plan for innovation development for Reckitt-Benckiser's Hygiene division through close partnership with the client's departments✅ Fourfold increase in revenue over two years for the BASES Line & Price division in China & Asia through aggressive business development and the creation of an ad hoc team✅ Development of numerous strategic innovations for leading clients in their sectors such as Nestlé, Procter & Gamble, Johnson & Johnson𝙋𝙧𝙤𝙟𝙚𝙘𝙩 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩✅ Management of over 500 international and multidisciplinary projects (project value ranging from $5k to $500k), from conception to execution and delivery of recommendations to clients; coordination and facilitation of project teams✅ Delivery of strategic recommendations to client company leaders (CxO, Marketing & Brand, R&D, Finance, ...)𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙧𝙤𝙘𝙚𝙨𝙨 𝙞𝙢𝙥𝙧𝙤𝙫𝙚𝙢𝙚𝙣𝙩✅ 15% improvement in conversion rate of opportunities for BASES' 2nd largest service through reduced execution time✅ BPI Green Belt certification as a "project leader" for a team of 8 participantsProduct Development✅ Design, prototyping, validation, and launch of a custom "Portfolio Optimization" solution for Procter & Gamble in collaboration with the client's Global Technical Advisory✅ Large-scale launch of this solution to other Nielsen clients, including internal training and creation of marketing resourcesd𝙞𝙜𝙞𝙩𝙖𝙡 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣✅ Global implementation of a Salesforce module to streamline the use of internal resources, improve consultancy project planning, and produce profitability data per solution✅ As product specialist and program manager: creation of technical specifications, management of implementation partners, supervision of weekly sprints, management of UATs, and training of internal employees on the new systemt𝙧𝙖𝙞𝙣𝙞𝙣𝙜 𝙖𝙣𝙙 𝙠𝙣𝙤𝙬𝙡𝙚𝙙𝙜𝙚 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩✅ As a "subject matter expert," creation of over 20 internal and external training modules and facilitation of over 50 training sessions✅ Strengthening of client acquisition efforts and contribution to internal talent development, internal compliance, and improvement of service quality through continuous internal training
- TNC S.A.Purchasing ManagerMECHANICAL ENGINEERINGNovember 2006 - June 2007 (8 months)Tubize, BelgiumManagement of the procurement process and coordination of logistics for two production sites and over 500 client installation sites
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Education
- Commercial Engineer (Master in Business Sciences)Hautes Etudes Commerciales (HEC), Liège2002Options Marketing, Gestion environnementale et Technologies de l’Information Grande Distinction
Certifications
- Certified Associate in Project Management (CAPM)PMI2020
- Advanced Google AnalyticsGoogle2020