Freelancer profile translated to English.
Back to original languageAbout Benoit
Entrepreneur and consultant for 10 years, I support companies in structuring and managing their tech, digital, and marketing strategies. I work on multi-brand and international projects to align business vision, performance, and execution. My approach: transform strategy into measurable operational levers, optimize budgets, and maximize the impact of actions taken.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Lyon (up to 50km), Lille (up to 50km)
Experience
- HIGHSTAYEnterprise ArchitectTRAVEL AND TOURISMAugust 2024 - Today (2 years)Paris, FranceContext:High-end hotel startup in hyper-growth seeking to structure its digital ecosystem to support B2B/VIP acquisition and retention.Actions:Managed the digital stack (Sanity CMS, Mews PMS API, CRM, marketing automation), implemented data-driven management and performance measurement tools. Coordinated service providers and aligned product, marketing, and tech initiatives.Impact:Improved marketing performance management, reduced time-to-market, and increased visibility on each channel's contribution to conversion.
- The Boost SocietyProgram DirectorREAL ESTATEAugust 2022 - July 2024 (1 year and 11 months)Paris, FranceContext:Multi-brand group wishing to structure its digital and marketing strategy while launching a new vertical (HIFE Coliving).Actions:Directed the multi-brand digital program: defined marketing and CRM strategy, managed acquisition/content campaigns, coordinated 50+ stakeholders (internal teams, agencies, service providers). Implemented common product and marketing governance, with data tracking and ROI optimization.Impact:Launched HIFE on time, reduced average acquisition cost by 25%, and created a shared digital foundation to accelerate European development.
- ManoManoProgram DirectorE-COMMERCEApril 2022 - July 2022 (4 months)Bordeaux, FranceContext:European marketplace seeking to create a new B2B vertical for its merchants to diversify revenue.Actions:Functional scoping and product launch management: coordinated Data, UX, Sales, Marketing, and Legal teams across 4 countries. Defined product priorities and project governance with the Executive Committee.Impact:Successful launch of the vertical on time, rapid adoption by merchants, and creation of a new pan-European B2B revenue stream.
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Education
- Bachelor of Science (B.Sc.)University of California, Santa Cruz2016De septembre 2015 et ce pour un semestre complet, j'ai intégré le campus de Santa Cruz au sein de l'Université de Californie. A deux pas de la Silicon Valley et de San Francisco, une telle institution a été en capacité de m'apporter un environnement idéal. Que ce soit en termes technologiques, culturels ou encore entrepreneuriaux !
- Master of Computer Methods Applied to Business ManagementUniversité de Bordeaux2017Le Master Méthodes Informatiques Appliquées à la Gestion des Entreprises est la suite logique de la licence du même nom qui combine les compétences informatiques, économiques, stratégiques et financières. A terme, cette formation a pour but de former des cadres possédant une excellente connaissance de la gestion des systèmes d'informations allié à un bagage technique en informatique.