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Benoit M.BM

Benoit M.

🥇Consultant & CTO | Digital, Product, AI Strategy

€1,100/day
2 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benoit

I guide leaders of brands and founders of digital startups in decisions that shape their trajectory: technical direction, AI integration, product, and marketing strategy. From strategic planning to operational execution.

Thinker and Builder

I'm not a consultant who talks about AI; I design and develop it daily in production. Co-founder of active B2B SaaS companies (Apimo - Real Estate CRM; Formulr.io - client onboarding for regulated sectors), I've developed an autonomous AI multi-agent architecture that orchestrates my operations, without relying on no-code tools like n8n or Make.

15 years of entrepreneurship and technical team leadership (Dagobert, Mazarine, luxury and premium retail sectors) ensure my clients receive applicable and proven recommendations.

My Areas of Expertise

› Technical Direction (Part-time CTO)— Architecture, stack structuring, team recruitment and management, technical debt, partner governance.

› AI Integration in Operations— Mapping of automatable processes, design and development of business AI agents, multi-agent governance, ROI measurement.

› Marketing & Growth— Acquisition, conversion optimization, retention and loyalty, customer data exploitation.

› Strategy & Business Structuring— Vision, business model, prioritization, governance, fundraising preparation.

› Product Direction— Value proposition framing, MVP design, roadmap, market launch.

My Entrepreneurial Projects

› Apimo / Apiwork— Real Estate CRM deployed to thousands of agencies in France and internationally.
› Formulr.io— B2B SaaS for client onboarding for banks, insurance, accounting firms, and the public sector.
› Alaska— Digital transformation studio.
  • French

    Native or bilingual

  • English

    Fluent

  • Italian

    Conversational

Can work on-site
Paris (up to 10km), Nice (up to 10km)

Experience

  • Formulr.io
    Founder & CEO
    SOFTWARE PUBLISHING
    December 2023 - Today (2 years and 7 months)
    Nice, France
    B2B SaaS platform for digitizing client onboarding processes (forms, document management, electronic signature, orchestration), aimed at regulated sectors: banks, insurance, accounting firms, public sector.
    Design and management of the entire process: technical architecture (AWS serverless, proprietary DSL, secure Liquid layer), product strategy, integration of generative AI and AI agents into the platform, go-to-market.
    Technical Direction SaaS Architecture Generative AI AI Agent Product Strategy
  • Alaska
    Founder
    January 2018 - December 2023 (5 years and 11 months)
    Nice, France
    Digital transformation and communication studio, accredited by the French Innovation Tax Credit (CII). Supporting brands and institutions with their structuring digital projects: digital strategy, product design, development, AI integration into operations.
    Team management, project leadership, high-level client relations.
    Digital Transformation Project Management Shopify Web Development
  • Mazarine
    Senior Digital Producer - E-commerce Consultant
    LUXURY GOODS
    January 2015 - January 2018 (3 years)
    Paris, France
    Technical direction and project management for premium e-commerce projects within Mazarine agency, a leader in luxury and fashion.

    Client portfolio: Dior (product launches, HTML5 mini-sites), Balmain (e-commerce redesign on Ynap Solution), Maison Margiela (e-commerce entry journey redesign, migration to Drupal + Yoox/YNAP), Prada (HTML5 experiential mini-sites), Valentino (product launches, Valentino Parfums website redesign), Eric Bompard (technical account management, e-commerce recommendations, implementation of marketing automation scenarios), VINCI Construction (corporate website redesign).

    Mission: Consulting on digital solutions, project framing and implementation, team organization and management, establishment of methodology and processes. Key technical contact for clients in pre-sales and during project design.
    E-commerce Strategy Technical Direction Luxury Team Leadership Pre-sales

Reviews

5.0

Out of 1 rating

C

Comptabilité

Alaska

Reviewed on 1/3/2023

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Education

  • DUT in Telecommunications and Networks Engineering
    Université de Nice-Sophia Antipolis
    2005
    DUT Génie des Télécommunications et Réseaux

Certifications

  • Shopify
    Shopify
    2022
    Product Fundamentals
  • Klaviyo
    Klaviyo
    2022

Skill set

Categories