Benoît M.

E-commerce entrepreneur and Shopify specialist. I have created and managed several Shopify stores from A to Z — from technical setup to Meta Ads campaigns, including advertising creatives and conversion-oriented copywriting.

My advantage: I'm not just a technical provider. I've been in the trenches myself — building stores, testing products, launching ads, and learning what really works (and what doesn't). It's this field experience that I bring to my clients' projects.

Services offered:

- Shopify store creation & optimization

- Meta Ads campaign setup & management

- Advertising creatives (video & static)

- E-commerce copywriting (product descriptions, ads, scripts)

- Market adaptation & translation (FR / EN / DK)

Do you have a product to sell or a store to create? Let's talk.

I co-created, developed, and operated a digital and print-on-demand book publishing business, managing distributed teams and online content operations across multiple platforms.

Key Responsibilities:

- Coordination of a multilingual remote team (EN / ES / FR) involved in content production and formatting.

- Management of daily operations and task allocation in a 100% remote environment.

- Oversight of digital product publication and distribution on online platforms (Amazon KDP, Apple Books, Kobo Writing Life, Barnes & Noble Press).

- Ensuring consistency, quality control, and timely delivery across multiple simultaneous projects.

- Collaboration with partners to define priorities, deadlines, and operational improvement areas.

Process & Optimization:

- Design and implementation of standardized workflows, templates, and checklists to streamline production and publication.

- Improvement of operational efficiency through basic automation and process documentation.

- Support for scaling efforts by optimizing repetitive tasks and coordination processes.

This role strengthened my ability to work autonomously, manage remote operations, and effectively coordinate teams in asynchronous environments. It also provided me with hands-on exposure to content creation and copywriting — writing product descriptions, sales pages, and audience-focused messages — skills I directly apply in my e-commerce consulting and services business.