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Benoit LesselingueBL

Benoit Lesselingue

SEA - SMA - Analytics - Tracking

€650/day
166 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Benoit

Dear prospect, hello!

Specializing in acquisition since 2015, I work on SEA, Social Ads, Analytics, or Tracking missions, so I can help you achieve, define, or measure your marketing objectives.

Do not hesitate to describe your need as clearly as possible so that I can provide you with a complete answer.

What I can do for you:

- Definition of a multi-channel acquisition strategy,
- Creation and/or management-optimization of Google Ads campaigns: Search, Performance Max, Demand Gen, Shopping, YouTube, Apps. Bing Ads campaigns also possible
- Webanalytics: Analysis of your website's performance, and the profitability of various marketing efforts (SEA, SEO, Social, etc.),
- Creation and optimization of a Google Merchant Center feed,
- Creation and/or management-optimization of Meta Ads (Facebook & Instagram), TikTok Ads, Snapchat, LinkedIn, X (Twitter) campaigns
- Implementation of tracking on your website,
- Training on all the topics mentioned above
- Audits on all these topics

Do not hesitate to contact me if you think your site can benefit from my services, or at least to start discussing it!

My clients appreciate my efficiency, my educational approach, the quality of the solutions provided, and of course the results that follow.

I am associated with freelance developers, graphic designers, and WordPress specialists to offer you a real 360 digital offer based on your needs.

Do not hesitate to contact me for more information,

Have a good day and see you soon,
Benoit
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

  • Spanish

    Conversational

Can work on-site
Paris (up to 10km), Bordeaux (up to 50km), Marseille (up to 15km), Toulouse (up to 50km), Lyon (up to 50km)

Experience

  • BAZARCHIC
    Head of Acquisition & Tracking
    September 2021 - August 2022 (11 months)
    • - Analysis of acquisition department performance (SEA, Social ads, Affiliation, Retargeting, Display, etc.)
    • - Strategic management: budgets & objectives by channel, by partner, by period
    • - Calculation of performance forecasts for 2022
    • - Tracking update: GA4 deployment, transition from Universal Analytics,
    • - Audit and corrective actions on all marketing partner tags
    Management of Google Ads & Facebook Ads campaigns in various markets: Israel, France, Germany, Netherlands, Italy, Romania, Czech Republic.
  • Takeoff Labs
    Head of User Acquisition
    ENTERTAINMENT AND LEISURE
    September 2021 - September 2022 (1 year)
    Manage user acquisition for all group apps: Autopaste, Babylab, Celebs, Fontkey, Fontmaker, Litstick, Vibe (approx. 100k MAUs, mainly US market) Creation and management of Facebook Ads, TikTok, Snapchat campaigns.
    Meta Ads TikTok Ads SMA SEA Google Ads
  • SABON
    Head of Acquisition
    FASHION AND COSMETICS
    June 2021 - November 2021 (5 months)
    Management of Google Ads & Meta Ads campaigns in various markets for the cosmetic brand Sabon:
    Israel, France, Germany, Netherlands, Italy, Romania, Czech Republic.
    Meta Ads Facebook Marketing Google Ads SEA Google Ads

Reviews

5.0

Out of 88 ratings

É

Étienne

HETIC

Reviewed on 2/8/2023

A great collaboration, thank you for your intervention with our students.
C

Clement

Interactive institut

Reviewed on 1/16/2023

The YouTube ads mission with Benoit went very well. He reorganized an entire advertising account that was a mess. His advice is very relevant, which is why I am extending my mission with Benoit. Highly recommended +++

Recommendations

FU
FU
FU
+1
Former user and 17 other people have recommended Benoit

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Education

  • Master in Digital Business & Information Technology
    Audencia Business School, Nantes, France
    2016

Skill set

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