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Benoit LeclercBL

Benoit Leclerc

Supermalter

SEO & GEO Consultant 🚀

€450/day
54 projects
Lyon, FR
8-15 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Benoit

With over 10 years of experience in SEO, I help companies improve their visibility on Google, but also, today, on AI platforms.

My expertise covers classic SEO and GEO (AI SEO): optimizing your content so that it is understood, well-positioned on search engines, and cited by AIs.

My SEO & GEO Services

I intervene in a targeted or global manner according to your objectives, your skills, and your internal resources:
  • **SEO & GEO Audit**: Technical and semantic analysis, evaluation of your visibility on search engines and AIs, identification of obstacles and priorities for action
  • **Content Strategy**: Keyword research, search intent, and thematic organization to capture qualified and sustainable traffic
  • **GEO Optimization**: Content structuring, semantic markup, and structured data to improve the citability of your pages by AIs
  • **360° Consulting**: Site architecture, content, and link building to strengthen your authority and understanding by search engines
  • **Monitoring & Reporting**: SEO and GEO performance monitoring, strategic adjustments, and decision-oriented reporting
  • **SEO & GEO Training**: Skill development in SEO and relevant uses of AI applied to content
  • **White-label intervention for agencies**, in SEO and GEO, in complete discretion

My Method

My approach is based on a structured and pragmatic process: analysis of your site and competitive environment, definition of a prioritized action plan, actionable recommendations, and monitoring of performance indicators.

Why Work Together?

I favor a collaborative approach and data-driven decisions. The goal is to achieve measurable results over time and to help you better understand SEO levers to gain autonomy.


Feel free to contact me to discuss your needs. 🚀
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km), Chambéry (up to 50km)

Experience

  • Withup Digital
    Malt logoOn Malt
    360° SEO Support
    December 2024 - February 2025 (2 months)
    360° SEO support ranging from technical aspects to notoriety, including content strategy and SEO training
    SEO Audit SEO Link Building SEO Strategy Google Analytics SEO
  • YellowScan
    Malt logoOn Malt
    SEO Audit
    June 2023 - June 2023
    Technical and Semantic Audit of the YellowScan website
    SEO Audit SEMrush SEO Wordpress SEO Optimization Google Analytics Organic Referencing Wordpress Oncrawl Screaming Frog Google Search Console
  • Flash Design
    Malt logoOn Malt
    Local SEO Optimization
    May 2022 - May 2022
    Local SEO optimization of a site based in Switzerland
    SEO Audit SEO Link Building SEMrush SEO Wordpress SEO Optimization SEO Content Creation Organic Referencing SEO Writing

Reviews

5.0

Out of 44 ratings

C

Christian

Directeur Général - Sopragglo Produits Beton SAS

Reviewed on 7/1/2026

Excellent travail de Benoît en terme d'audit SEO. Clair et professionnel, avec un focus marqué sur l'analyse sémantique et la stratégie SEO.
L

Lionel

directeur technique - Phoxene

Reviewed on 5/22/2026

Un plaisir de travailler avec Benoit, très a l'écoute, fait preuve de beaucoup de compétences. Je commande sans problème

Recommendations

SR
FU
Manon Soubies-CamyMS
+5
Sonia Richshoffer-Langlet and 7 other people have recommended Benoit

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Education

  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies
    IBM Skillup
    2026
    Spécialisation certifiante IBM en SEO et IA générative (GenAI), axée sur la mise en œuvre concrète de stratégies SEO modernes. Maîtrise des fondamentaux SEO, du GEO (Generative Engine Optimization) et de l’intégration de l’IA pour la recherche de mots-clés, l’optimisation on-page, le schema markup et la création de contenus orientés intention. Formation pratique avec projets appliqués et capstone démontrant la capacité à concevoir des stratégies SEO scalables et data-driven.
  • Search Engine Optimization (SEO) Specialization
    UC Davis
    2017
    Search Engine Optimization (SEO) Specialization

Certifications

  • Search Engine Optimization (SEO) Specialization
    UC Davis
    2017
    SEO Audit Yoast SEO SEO Writing SEO Link Building Wordpress SEO SEO SEO Strategy SEO Training Search Engine Optimization (SEO) SEO Web Writing
  • Google Digital Marketing & E-commerce Professional Certificate
    Google Career Certificates
    2019
    SEO Audit SEO Link Building SEO Strategy SEO SEA Search Engine Optimization (SEO) Marketing

Skill set

Categories