Freelancer profile translated to English.

Description

Tech-savvy, media and data-oriented, I am always looking for and impressed by innovation.

Passionate about integrating digital strategies into broader strategic visions.

After 4 years as an SEA, Social Ads, and Analytics Consultant, advising on AdTech and media strategy, I am internalizing the SEA department of the SeLoger Group.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Groupe SeLoger
Lead SEA
REAL ESTATE
November 2020 - Today (5 years and 7 months)
Paris, France
- Internalization of the SEA department
- Recruitment and management of a team of 2 SEA project managers
- Deployment of the Google Marketing Platform stack
- R&D and implementation of best practices
- 14 sites managed, budgets of several M€
Search Ads 360 Google Ads Google Analytics Google AdWords SEA Google Shopping
Accenture Interactive
Digital Marketing Senior Analyst
CONSULTING AND AUDITS
November 2019 - November 2020 (1 year)
Paris, France
Within the media department, I work on AdTech issues (training, technological consulting, particularly on the Google stack) and media data reconciliation for several clients of the firm.

Main clients: JCDecaux, Groupe Renault, Chanel, Clarins, Cdiscount
Campaign Manager Display & Video 360 Search Ads 360 SEM Programmatic Change Management
Fabernovel
Senior Media Specialist / Automation Specialist
DIGITAL AND IT
September 2016 - October 2019 (3 years and 2 months)
Paris, France
- Implementation of SEA, Shopping, Display, Social Ads campaigns with audience and intent-based logic
- Design, setup, operation, and reporting of digital media plans
- Participation in tenders
- Analysis of conversion and contribution paths
- Consideration of attribution models
- Supervision of Junior and Entry Media Consultants

Google Ads, Bing Ads, Criteo, Google Analytics, Facebook Ads, Programmatic (Adobe, Google Marketing Platform, Data Studio)

2 main external assignments at FABERNOVEL:

#1 In Acquisition:

Support for Retail players (responsible for 2 years for E.Leclerc's SEA investments in Service and Food verticals), Furniture (Habitat), Jewelry (Thom Europe), B2B Real Estate, Children's Press (Bayard/Milan)

#2 In Consulting/Strategy:

- Launch of a digital advertising offer for ConsoRégie (E.Leclerc)
- SEA strategic recommendations for a cosmetic player in APAC (Audit, Recommendations, Market POC, zone deployment)

In parallel to the Senior Media Specialist role, I took charge of automation topics for FABERNOVEL's Media practice with 2 main assignments:

#1 R&D:

3 types of tasks are identified with different levels of complexity: Reporting, Alerting, and Campaign Management
The objective is to develop tools and methodologies usable by marketers with the goal of increasing productivity by eliminating low-value-added and repetitive tasks.

#2 Evangelization: To enable the media practice to adopt and use the tools, it is necessary to support them in upskilling on:

- new processes
- redefining the practice's quality standards
- upskilling on the new stacks used (Google App Script, Data Studio)

Example achievements: Implementation of a Google Ads script bank, Automated monitoring of budget investment trends, Monitoring of competitive pressure, Automation of multi-network and cross-channel reporting...
Data Visualization Facebook SEM Google AdWords